Demand for XRP as a “need” rather than for speculation is on the rise among institutions, said Franklin Templeton, a manager of the $1.6 trillion asset. XRP and
Franklin Templeton positions XRP as a key pillar of the future financial system
During a Paul Barron’s podcastRoger Bayston, Head of Digital Assets at Franklin Templeton, discussed the company’s view on XRP, the XRP Ledger (XRPL), institutional adoption, and the shift toward utility-based participation in digital assets. He explained why tradeFi institutions are betting big on crypto assets, especially XRP.
Roger Bayston highlighted Franklin Templeton’s launch of the Franklin XRP ETF (XRPZ) and the integration of tokenized money market funds into XRPL. He claims SEC-CFTC Coordination Initiative It will serve as a catalyst for the next phase of institutional adoption.
“They didn’t buy XRP to speculate. They bought it because they needed to use it,” he said, emphasizing institution-building and reliance on blockchain networks.
Bombshell: $1.5 trillion “They didn’t buy,” says Franklin Templeton $XRP To speculate, they bought it to use it.” pic.twitter.com/EeqazZc2ti
– STEPH is encryption (@Steph_iscrypto) March 23, 2026
Institutions and whales accumulate declines in XRP prices
Institutions and whales have continued to accumulate XRP during the recent sell-off amid concerns about… The risks of the Fed raising interest rates The escalating war between the United States and Iran.
Notably, the Spot XRP ETF saw net inflows of $636.48K despite the crisis. XRP price drop To $1.36. Institutional inflows remained strong, while Bitcoin and Ethereum ETFs recorded outflows amid the recent collapse in the cryptocurrency market. The total net assets of the XRP ETF are $1.1 billion, with cumulative net inflows to date at $1.21 billion.
Meanwhile, on-chain data revealed that Ripple whales also continued to strengthen their holdings. CryptoQuant’s XRP Whale Flow 30DMA indicates a strong conviction among whales of a possible recovery in XRP prices. Whales buy more than 7 million XRP daily, according to on-chain data.
Analyst Ali Martinez shared a 12-hour XRP price chart, highlighting that TD Sequential is flashing a buy signal. He expects XRP will likely rebound as sentiment improves in the cryptocurrency market.
