The mix of customer acquisition and revenue at XTB moves at different speeds. Shares, ETFs and investment plans accounted for 82.9% of first transactions by new EU clients in the first half of 2026, but CFD operations still generate around 96% of the broker’s total turnover from financial instruments.
The split became more apparent during a record first half. Operating income increased by 79.7% to PLN 2.09 billion, and net profit increased by 150.5% to PLN 1.03 billion, with CFDs on commodities alone accounting for 75.3% of the total result from financial instruments.
Finance Magnates documented Long-term change in entry points for XTB clients In January. The latest numbers add another dimension: The shift towards investment-led acquisitions has not yet resulted in a corresponding change in the company’s earnings mix.
Investment products account for 82.9% of first deals
A comparison with 2019 shows the extent of the change. Stocks then accounted for 15.5% of the first transactions and ETFs 3.5%, while investment plans had not yet been submitted. Thus XTB’s new customer onboarding behavior is changing faster than the revenue mix that supports the business.
Broader investment activity points in the same direction. Nominal trading volume of stocks and ETFs doubled to $18.44 billion from $8.85 billion. An XTB chart of EU client activity shows around 46 million stock, ETF and investment plan transactions during the first half of 2026, compared to around 22 million the previous year.
The behavioral shift was accompanied by record financial results. XTB generated PLN 2.09 billion in operating income, up 79.7% on the previous year, while net profit increased by 150.5% to PLN 1.03 billion. The group acquired 703,333 customers and recorded approximately 1.49 million active customers.
CFDs still finance businesses
CFD operations generated PLN 1.98 billion in total XTB results from financial instruments, compared to PLN 82.9 million from other instruments. Commodity-based CFDsThe company alone produced 75.3% of the total, up from 33.1% the previous year, after lucrative activity linked to gold, silver, oil and cocoa. CFDs on the index contributed another 13.9%.
Client holdings provide separate evidence of the scale reached by XTB’s investment offerings. At the end of June, clients had PLN 23.35 billion worth of stocks and PLN 20.02 billion in ETFs out of PLN 50.31 billion of total assets. The report listed CFDs with a fair value of PLN 642 million, which does not represent its notional exposure.
The data tracks the continued expansion of XTB’s products. The mediator US stock options offered in seven European markets During the first half a cash ISA was introduced in the UK. It has also begun rolling out Investment Plans 2.0, adding stocks to portfolios previously built around ETFs.
So the H1 numbers show a widening gap between… Acquisitions and monetization. Shares, ETFs and investment plans increasingly provide an entry point for new clients, while leveraged trading continues to fund most of XTB’s broader product expansion.
The mix of customer acquisition and revenue at XTB moves at different speeds. Shares, ETFs and investment plans accounted for 82.9% of first transactions by new EU clients in the first half of 2026, but CFD operations still generate around 96% of the broker’s total turnover from financial instruments.
The split became more apparent during a record first half. Operating income increased by 79.7% to PLN 2.09 billion, and net profit increased by 150.5% to PLN 1.03 billion, with CFDs on commodities alone accounting for 75.3% of the total result from financial instruments.
Finance Magnates documented Long-term change in entry points for XTB clients In January. The latest numbers add another dimension: The shift towards investment-led acquisitions has not yet resulted in a corresponding change in the company’s earnings mix.
Investment products account for 82.9% of first deals
A comparison with 2019 shows the extent of the change. Stocks then accounted for 15.5% of the first transactions and ETFs 3.5%, while investment plans had not yet been submitted. Thus XTB’s new customer onboarding behavior is changing faster than the revenue mix that supports the business.
Broader investment activity points in the same direction. Nominal trading volume of stocks and ETFs doubled to $18.44 billion from $8.85 billion. An XTB chart of EU client activity shows around 46 million stock, ETF and investment plan transactions during the first half of 2026, compared to around 22 million the previous year.
The behavioral shift was accompanied by record financial results. XTB generated PLN 2.09 billion in operating income, up 79.7% on the previous year, while net profit increased by 150.5% to PLN 1.03 billion. The group acquired 703,333 customers and recorded approximately 1.49 million active customers.
CFDs still finance businesses
CFD operations generated PLN 1.98 billion in total XTB results from financial instruments, compared to PLN 82.9 million from other instruments. Commodity-based CFDsThe company alone produced 75.3% of the total, up from 33.1% the previous year, after lucrative activity linked to gold, silver, oil and cocoa. CFDs on the index contributed another 13.9%.
Client holdings provide separate evidence of the scale reached by XTB’s investment offerings. At the end of June, clients had PLN 23.35 billion worth of stocks and PLN 20.02 billion in ETFs out of PLN 50.31 billion of total assets. The report listed CFDs with a fair value of PLN 642 million, which does not represent its notional exposure.
The data tracks the continued expansion of XTB’s products. The mediator US stock options offered in seven European markets During the first half a cash ISA was introduced in the UK. It has also begun rolling out Investment Plans 2.0, adding stocks to portfolios previously built around ETFs.
So the H1 numbers show a widening gap between… Acquisitions and monetization. Shares, ETFs and investment plans increasingly provide an entry point for new clients, while leveraged trading continues to fund most of XTB’s broader product expansion.
