Dubai, United Arab Emirates, April 16, 2026, PlayNewswire
1win continues to develop its VIP ecosystem, bringing in international rappers Taiga in its high-level community while strengthening its position as a cryptocurrency-first entertainment platform.
The update comes after several days of speculation on social media, after the artist was spotted riding a brand 1 win Private jet and later syndicated content showcasing the brand. Confirmation was later posted via 1win owner’s official channels on X and cable.
According to sources close to the activation, Tyga was welcomed by 1win with an extensive premium setup. This included a private jet trip and a real VIP gift – a heritage model of the Audemars Piguet Royal Oak 14700BA. The experience reflected 1win’s distinctive approach to its high-end clients: personalized, highly exclusive and luxurious activations.
Tyga’s inclusion highlights how 1win blends product, service and culture, integrating high-profile figures directly into its ecosystem rather than relying on traditional endorsement models.
This philosophy is already reflected in 1win’s broader strategy to redefine VIP engagement. The company previously made headlines for organizing private jet evacuations for its largest employees during the global travel disruption in the Middle East. The brand also regularly rewards 1win VIP users with unusual gifts and experiences, such as luxury cars and private tours to sporting and artistic events.
While further details have not been revealed, the move signals continued expansion of 1win’s cryptocurrency-based VIP strategy and growing influence across the iGaming and Web3 space.
1win acts as a crypto-first platform designed for a fast and smooth user experience. It offers a wide range of digital assets and fast transactions, including BTC, ETH, TRX, TON, and SOL, and gives unique incentives to cryptocurrency users, such as bonuses of up to 600% on deposits.
About 1 win
Founded in 2016, 1win is a cryptocurrency platform in the global gaming industry. 1win operates across Asia, Latin America and Africa, offering a wide range of services adapted to regional audiences. In 2024, 1win partnered with actor Johnny Sins as their brand ambassador. In 2025, mixed martial arts legend Jon Jones joined 1win as its global ambassador. Rising UFC star and Tokyo 2020 Olympic gold medalist Gable Steveson joined the one-time award-winning Global Ambassador team earlier this year.
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