XTB has signed as a global partner of FIBA, basketball’s international governing body, in a deal that runs until December 2027 and makes the Polish investment app a sponsor of the sport’s two leading world championships, the company and FIBA said today (Thursday).
Singapore Summit: Meet the top APAC brokers you know (and those you don’t know yet!)
The agreement covers the 2026 Women’s Basketball World Cup and the 2027 FIBA Basketball World Cup, in addition to the global qualifying rounds for the men’s tournament.
XTB will become the presenting sponsor of the European qualifiers starting in the third window, scheduled to take place from 29 June to 7 July 2026. Financial terms of the deal were not disclosed.
Omar Arnaout, CEO of XTB, Source: LinkedIn
“Partnering with FIBA allows us to connect financial empowerment to one of the world’s most beloved sports,” Omar Arnaout, CEO of XTB, said in the announcement. “Together, we will give fans the tools to put their money to work while celebrating the game they love.”
Under terms set by FIBA, XTB will use the qualifiers and two World Cup tournaments to push its brand in front of basketball audiences and manage what FIBA describes as exclusive fan experiences, including behind-the-scenes access and the chance to enter official courts in Berlin and Doha. The 2026 women’s tournament is scheduled to be held in Berlin, while the men’s 2027 edition will be held in Doha.
Heating sponsorship basketball broker
The FIBA deal occurred during a period of unusually heavy investment by commercial brands in basketball rights, after years in which football accounted for most of the category’s sponsorship budgets.
The NBA alone finished its 2024-2025 season with 51 marketing partners, including seven new deals, and many of these new partners came from the worlds of CFDs, fintech and cryptocurrency exchanges.
Based in Dubai
STARTRADER became an official partner of the NBA in January 2026The deal covers arena signage, broadcast placements and social impact programming through the 2025-26 season. This agreement follows TMGM’s multi-year partnership with the Brooklyn Nets announced in July 2025, covering the stadium and digital signage at Barclays Center.
Robinhood remains one of the most aggressive brokers in the industry, doing NBA jersey deals With the Washington Wizardsand the Memphis Grizzlies and Miami Heat, the first of which was signed in October 2023. Private merchandising company Hola Prime signed five-time All-Star Karl-Anthony Towns as its first sports ambassador in May 2025.
Cryptocurrency exchanges have taken similar steps. Coinbase has signed a multi-year deal with the Los Angeles Clippers In November 2024, extending the previous sponsorship of the Golden State Warriors and the NBA itself.
Older deals include Plus500’s partnership with the Chicago Bulls, which was signed when the London-listed broker was turning to the US market, and CFI’s Sponsoring the Jordanian national basketball teamwhich is part of a broader industry that is moving away from just football strategies.
XTB’s sports portfolio now includes six disciplines
Basketball joins XTB’s list of sports deals that have been established primarily since 2022. The broker added former UFC champion Conor McGregor as an ambassador in September 2022, followed by Spanish goalkeeper Iker Casillas in early 2023 and Swedish striker. Zlatan Ibrahimovic will be appointed Global Ambassador in 2024coinciding with the company’s twentieth anniversary and updated logo.
The company has since moved to championship-level sponsorship. In late 2025, it signed a partnership with OKTAGON, adding to its sponsorship of Polish MMA promotion KSW, a combination that XTB described as The largest combined MMA sponsorship footprint in Europe.
In tennis, the broker sponsored 10 players at Roland Garros in June 2025 in his first step into Grand Slam events. Other deals include McLaren in Formula 1, heavyweight boxer Tyson Fury, the UAE Boxing Federation, the Polish Drift Championship, and the Portuguese Final Four Cup.
Frank Lijnders, FIBA’s Director General of Media and Marketing Services, said the governing body was “delighted to welcome XTB as a global partner” and added that the broker’s presence at events “will help establish a strong relationship with their global brand”.
Linders framed the basketball connection in similar terms to XTB’s other sports messaging, saying the broker recognizes that “basketball inspires passion, strategy and resilience – the same qualities they have identified as driving smart investing.”
The marketing budget has almost doubled
The FIBA deal comes against the backdrop of a sharp acceleration in XTB’s overall marketing spend. The mediator Marketing bill increased by nearly 70% in 2025 To PLN 584.9 million (about $143 million), an increase of PLN 240 million year-on-year. Management told investors that the marketing budget for 2026 could rise another 40% to 50%, according to Arnaout’s comments cited by Polish analysts.
This spending has led to a sharp expansion of the customer base. XTB added 864,000 accounts during 2025, a 73% jump that pushed the total to over 2.16 million by the end of the year. Arnaout told the Polish newspaper Barket Reaching 2 million new accounts per year is “quite realistic” within a few years. Client assets held at XTB reached approximately EUR 10.8 billion at the end of 2025.
The basketball agreement will continue during a period in which XTB expects to roll out several of these new products and compete directly for retail clients against international platforms including Interactive Brokers, Robinhood and Trade Republic, all of which have strengthened their European presence over the past 18 months.
XTB has signed as a global partner of FIBA, basketball’s international governing body, in a deal that runs until December 2027 and makes the Polish investment app a sponsor of the sport’s two leading world championships, the company and FIBA said today (Thursday).
Singapore Summit: Meet the top APAC brokers you know (and those you don’t know yet!)
The agreement covers the 2026 Women’s Basketball World Cup and the 2027 FIBA Basketball World Cup, in addition to the global qualifying rounds for the men’s tournament.
XTB will become the presenting sponsor of the European qualifiers starting in the third window, scheduled to take place from 29 June to 7 July 2026. Financial terms of the deal were not disclosed.
Omar Arnaout, CEO of XTB, Source: LinkedIn
“Partnering with FIBA allows us to connect financial empowerment to one of the world’s most beloved sports,” Omar Arnaout, CEO of XTB, said in the announcement. “Together, we will give fans the tools to put their money to work while celebrating the game they love.”
Under terms set by FIBA, XTB will use the qualifiers and two World Cup tournaments to push its brand in front of basketball audiences and manage what FIBA describes as exclusive fan experiences, including behind-the-scenes access and the chance to enter official courts in Berlin and Doha. The 2026 women’s tournament is scheduled to be held in Berlin, while the men’s 2027 edition will be held in Doha.
Heating sponsorship basketball broker
The FIBA deal occurred during a period of unusually heavy investment by commercial brands in basketball rights, after years in which football accounted for most of the category’s sponsorship budgets.
The NBA alone finished its 2024-2025 season with 51 marketing partners, including seven new deals, and many of these new partners came from the worlds of CFDs, fintech and cryptocurrency exchanges.
Based in Dubai
STARTRADER became an official partner of the NBA in January 2026The deal covers arena signage, broadcast placements and social impact programming through the 2025-26 season. This agreement follows TMGM’s multi-year partnership with the Brooklyn Nets announced in July 2025, covering the stadium and digital signage at Barclays Center.
Robinhood remains one of the most aggressive brokers in the industry, doing NBA jersey deals With the Washington Wizardsand the Memphis Grizzlies and Miami Heat, the first of which was signed in October 2023. Private merchandising company Hola Prime signed five-time All-Star Karl-Anthony Towns as its first sports ambassador in May 2025.
Cryptocurrency exchanges have taken similar steps. Coinbase has signed a multi-year deal with the Los Angeles Clippers In November 2024, extending the previous sponsorship of the Golden State Warriors and the NBA itself.
Older deals include Plus500’s partnership with the Chicago Bulls, which was signed when the London-listed broker was turning to the US market, and CFI’s Sponsoring the Jordanian national basketball teamwhich is part of a broader industry that is moving away from just football strategies.
XTB’s sports portfolio now includes six disciplines
Basketball joins XTB’s list of sports deals that have been established primarily since 2022. The broker added former UFC champion Conor McGregor as an ambassador in September 2022, followed by Spanish goalkeeper Iker Casillas in early 2023 and Swedish striker. Zlatan Ibrahimovic will be appointed Global Ambassador in 2024coinciding with the company’s twentieth anniversary and updated logo.
The company has since moved to championship-level sponsorship. In late 2025, it signed a partnership with OKTAGON, adding to its sponsorship of Polish MMA promotion KSW, a combination that XTB described as The largest combined MMA sponsorship footprint in Europe.
In tennis, the broker sponsored 10 players at Roland Garros in June 2025 in his first step into Grand Slam events. Other deals include McLaren in Formula 1, heavyweight boxer Tyson Fury, the UAE Boxing Federation, the Polish Drift Championship, and the Portuguese Final Four Cup.
Frank Lijnders, FIBA’s Director General of Media and Marketing Services, said the governing body was “delighted to welcome XTB as a global partner” and added that the broker’s presence at events “will help establish a strong relationship with their global brand”.
Linders framed the basketball connection in similar terms to XTB’s other sports messaging, saying the broker recognizes that “basketball inspires passion, strategy and resilience – the same qualities they have identified as driving smart investing.”
The marketing budget has almost doubled
The FIBA deal comes against the backdrop of a sharp acceleration in XTB’s overall marketing spend. The mediator Marketing bill increased by nearly 70% in 2025 To PLN 584.9 million (about $143 million), an increase of PLN 240 million year-on-year. Management told investors that the marketing budget for 2026 could rise another 40% to 50%, according to Arnaout’s comments cited by Polish analysts.
This spending has led to a sharp expansion of the customer base. XTB added 864,000 accounts during 2025, a 73% jump that pushed the total to over 2.16 million by the end of the year. Arnaout told the Polish newspaper Barket Reaching 2 million new accounts per year is “quite realistic” within a few years. Client assets held at XTB reached approximately EUR 10.8 billion at the end of 2025.
The basketball agreement will continue during a period in which XTB expects to roll out several of these new products and compete directly for retail clients against international platforms including Interactive Brokers, Robinhood and Trade Republic, all of which have strengthened their European presence over the past 18 months.
