Shoppers searching for beauty products will soon be able to get personal assistance powered by artificial intelligence Google Surfaces and on Alta BeautyDigital properties.
These shopping experiences will be enabled by solutions launched by Ulta Beauty and powered by Google’s Gemini, the companies said on Wednesday (April 22). press release.
In one of the new offerings, Ulta Beauty is set to launch agent commerce across Google Surfaces, including putting AI into search and the Gemini app. This will be rolling out over the next month, making the Ulta Beauty lineup shoppable within these surfaces.
Through this agent commerce experience, shoppers can receive product recommendations, compare options and complete checkout for qualifying purchases through Google’s conversational interfaces.
The experiment will be run by Global Trade Protocol (UCP), the open standard for proxy trading, according to the statement.
The other new offering announced Wednesday is a new AI-powered shopping assistant called Ulta AI that is now available on Ulta.com Soon it will be added to Ulta Beauty app.
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Ulta AI leverages insights from the beauty retailer’s 46 million store members to provide shoppers with personalized guidance as they navigate the digital collection.
This AI shopping assistant is designed using Gemini Customer Experience Foundationdepending on the version.
Google introduced its Gemini Enterprise for Customer Experience program in January, describing it as a platform designed to help retailers deploy Artificial intelligence agents Which can support shopping, ordering and customer service via digital channels.
The tech giant also launched the global trade protocol for the first time in January, saying so Proxy trade The standard is designed to “work across the entire shopping journey.”
PYMNTS reported on Wednesday that beauty giants are jockeying to own Artificial intelligence shopping A moment. They’re doing so because the discovery layer is shifting from proprietary retail surfaces to third-party AI interfaces, according to the report.
Ulta Beauty said so in March Amnesty International It contributed to the retailer’s better financial performance in the fourth quarter. AI in Ulta Beauty’s marketing automation engine has added to the company’s gains by enabling personalization that provides customers with relevant, dynamic and timely content, President and CEO, Ulta Beauty Kesia Stillman he said during the earnings call.
