pop and Confusion said on Wednesday (May 6) that they had amicably ended the partnership that would have integrated Perplexity’s AI-powered answer engine into Snap’s Snapchat Social media platform, The Wall Street Journal (WSJ) I mentioned Wednesday.
Perplexity told the Wall Street Journal that the two companies decided the collaboration did not fit their product goals, according to the report.
“Perplexity continues to value Snapchat as a platform for reaching key audiences, remains active on the Snap platform, and expects to continue to use Snap advertising products,” Perplexity said, according to the report.
Snape said in the first quarter Investor letter Released on Wednesday: “Our revenue guidance range assumes no contribution from Perplexity as we amicably terminated the relationship in the first quarter.”
The company said in the previous fourth quarter Investor letter Released on February 4: “The scope of our Q1 revenue guidance excludes any potential revenue from the Perplexity integration as we have not yet agreed on a path to broader rollout.”
Snap announced partnership In November, Perplexity said it would pay it $400 million over one year to integrate Snapchat’s AI-powered answer engine.
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The company said this represents the first integration of a third-party AI partner directly into Snapchat as well as the first step in Snap’s efforts to make the app a platform through which AI companies can connect with its 943 million monthly active users.
At the time, Snap said Perplexity would begin appearing in Snapchat in early 2026.
CEO confusion Aravind Srinivas He said on November 5 mail On
Meanwhile, Snap announced on Wednesday Earnings release The company’s revenues in the first quarter increased by 12% year-on-year to reach $1.5 billion.
The number of global monthly active users for Snapchat increased 5% year over year to 956 million, while the number of global daily active users rose 5% to 483 million, the company said.
During the quarter, Snapchat launched a format called AI Sponsored Snaps that allows brands to engage Snapchat users through interactive, AI-powered conversations.
