In an agreement to provide sports data and associated services, Sportradar and prediction market platform Kalshi have established a major collaboration that has seen the company’s shares soar before the start of trading.
The multi-year global agreement is with Calci, a company that claims to be… The world’s largest prediction marketverified by Sportradar Group AG, listed on Nasdaq as SRAD.
Major League Baseball, National Hockey League, Major League Soccer, Ultimate Fighting Championship, and other sports property data and services are covered under the agreement.
Scope of the data agreement
Prediction markets are starting to gain speed as a regulated part of the sports industry, and Sportradar is moving to keep pace with this growth.
the Positions agree too Sportradar will work with Kalshi’s wider partner network, including brokers and market makers, by giving them access to official live data.
Through its Prediction Services division, Sportradar will provide live sports data and odds to Kalshi, along with fan engagement tools, customer acquisition services and integrity monitoring through its UFDS AI and Integrity Exchange systems.
What both sides said
Sportradar CEO Carsten Korl said the partnership is a natural next step because the company already has strong experience in online sports betting.
He said prediction markets had become an important growth area for the sports industry, and Sportradar was well placed to support their development.
Through its partnership with Calci, the company will bring its sports data and services to this growing market and work closely with market makers and other participants.
Corll added that this agreement is just the beginning, and Sportradar plans to work with more prediction market companies as the industry develops.
The goal is to help create a reliable and compatible ecosystem for sports-related innovations, similar to what the company has done in online sports betting.
Tariq Mansour, co-founder and CEO of Kalshi, highlighted two points that he said make this deal important for his platform.
“The breadth and depth of this partnership is what makes it such a big deal,” Mansour said. “We use official league data to ensure faster trade settlements, and create a better overall customer experience. We are also collaborating on an integrity monitoring program to further protect our users.”
Sportradar said it will only enter into agreements with prediction market operators that follow relevant laws and hold appropriate licences.
Why prediction markets bring in more money per transaction
The deal moved Sportradar shares quickly. Shares rose 9.06% in trading after the announcement, and are currently trading at $15.16.
source: Investment.com
Investment bank Needham responded by raising its price target on Sportradar stock from $19 to $23, while maintaining a buy rating on the company.
Needham said the deal puts Sportradar in a good position to benefit from the growth of prediction markets in the United States.
According to Needham, prediction markets generate more revenue per dollar of volume for data suppliers like Sportradar than traditional sportsbooks.
The reasons behind this are due to some key factors.
Prediction markets experience a higher trading frequency than traditional sports betting.
Market makers and other professional participants create greater demand for data and more frequent calls to data systems.
Pricing structures for forecast market data feeds are also different, and the dynamics surrounding trade settlement and customer acquisition work differently as well.
There too Organizational and structural differences That makes real-time data more valuable in this environment.
Needham expects Sportradar to make tens of millions of dollars from the prediction markets in 2026 alone.
The bank also said the deal settles a question that has been on the company’s mind for some time: whether prediction markets pose a threat to its business or an opportunity for growth.
In Needham’s view, the answer is now clear.
The company believes that the agreement will raise Sportradar’s valuation with increasing investor confidence in the company’s ability to achieve its goals in the second half of the year and increase its revenues in the United States in the coming years.
