Brands have reportedly started using AI-generated influencers to promote products on social media.
This is according to the results of an investigation conducted by The Guardian newspaper published Sunday (June 21). The British newspaper says that these results indicate that companies are using artificial intelligence to create content that claims to be an actual customer experience without letting people know that the customers are artificial intelligence inventions.
The report noted that there are no regulations in the UK requiring companies to inform consumers of advertising features Content generated by artificial intelligence. New EU rules due to come into force in August will require AI-generated or manipulated content such as fake images, audio and video to be labeled as such, but this rule will not apply in Great Britain.
The report also includes comments from a UK consumer group any? Arguing that consumers should be clearly informed when ads feature AI-generated effects.
“Our latest investigation into Deep fakes On social media, I found that 70% of people were unable to correctly identify all the real and fake videos we showed them, meaning consumers could frequently be misled by AI-generated content and become targets of scammers. Lisa Barbereditor of what? Technology.
“It is alarming that consumers are unable to trust the content they watch online. Companies must be transparent when content is created using AI, especially if AI-generated influencers appear in the content.”
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This news comes days after the Senate Judiciary Committee voted in favor of a bill aimed at limiting the spread of the Corona virus Unauthorized replicas created by artificial intelligence Of individuals.
The Nurture Originals, Foster Art, and Keep Entertainment Safe (NO Fakes) Act would create a federal intellectual property right covering a person’s voice and visual appearance.
“This bill aims to protect what is most special to us, what makes us who we are: our voice and our example,” he said. Senator Chris Coons, D-Del., one of the bill’s sponsors.
He said advances in artificial intelligence have enabled the development of convincing digital versions that depict people saying or doing things they would never say or do.
This technology can also be used to carry out financial fraud, PYMNTS wrote earlier this month. Although synthetic identity fraud is not new, artificial intelligence has taken it to a new level.
“A Artificial borrower “It may arrive in 2026 with a disguised driver’s license generated by photo models, employment verification powered by AI-written HR correspondence, and a live video showing a deepfake face synced with reproduced speech patterns. Some scams are reportedly generating entire digital footprints,” this report said.
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