Over the past two years, trading activity has increased 393 times in prediction markets.
But a new trend is emerging: big companies are starting to manage these markets themselves.
Charles Schwab and BetConstruct AI announced that they will launch “yes or no” event trading on their platforms on the same day.
This suggests that event-based trading is no longer limited to niche startups, but is instead a feature that larger companies can simply use.
Major brokerages and international sports organizations are bringing this technology in-house to keep users on their platforms rather than losing their business Companies like Polymarket or Kalshi.
BetConstruct will offer sports-related contracts related to FIFA games, while Charles Schwab intends to offer event contracts based on financial results.
Charles Schwab is preparing to collaborate with Cboe Global Markets in the prediction markets sector, according to the Wall Street Journal.
Schwab will focus on binary options linked to the S&P 500 Index rather than contracts based on political or sporting events.
Depending on whether the index closes above or below the pre-set target level, these contracts will pay out to traders.
Schwab is also considering a feature called “Plus Zone,” which would reward forecasts that are close to correct.
This system will allow for three possible outcomes: no payment, partial payment, or full $100 payment.
The move comes after Cboe introduced a predictive market structure in March using the Mini S&P 500 contract.
Over time, Schwab plans to expand into other financial indices, while avoiding contracts related to sports, politics or entertainment events.
With 39.5 million brokerage accounts and $13.14 trillion in client assets managed by Charles Schwab as of May 2026, this development exposes prediction markets to a large user base.
Additionally, it shows a change in CEO Rick Wurster’s attitude. He has previously warned against confusing gambling with investing and expressed concerns about prediction markets.
However, he views financial event contracts in a different light than bets on sports or entertainment outcomes.
By joining the market, Schwab joins platforms like Kalshi, Polymarket, Coinbase, and Cboe, as well as other financial companies like Robinhood and Interactive Brokers, which are all contributing to the expansion of prediction-based trading.
BetConstruct takes the sports route with FIFA
Meanwhile, gambling technology provider BetConstruct AI is giving its operator partners access to prediction markets by collaborating with Official Partner of the FIFA Prediction MarketAddi PredictStreet.
The agreement allows operators to offer event contracts as well as live broadcast of matches.
“Partnering with ADI Predictstreet, the official FIFA prediction market partner, represents another important step in expanding the capabilities of the BetConstruct AI ecosystem,” said Vision Badalian, co-founder of BetConstruct AI.
“Together, we are enabling operators across Europe and selected international markets to benefit from official match broadcast rights and next-generation prediction market experiences.”
Sports are the most profitable event category. Four of the ten most profitable Polymarket portfolios generated $22 million trading mostly in sports markets between January and March of 2026.
The rules are tightened as older players gain ground
Europe still lacks a unified approach to prediction markets.
Some countries, including France, the Netherlands, Belgium and Portugal, have restricted platforms such as Polymarket, while Gibraltar has issued the region’s first prediction market license and Malta is developing its own rules.
Other markets, including Germany, Spain, the UK, Ireland, Denmark and the Nordic countries, remain in a state of regulatory uncertainty.
Through collaboration with Predictstreet, BetConstruct offers sports prediction contracts ahead of the World Cup.
As they may offer comparable products under existing sports betting licences, established iGaming companies may benefit from increased monitoring by regulators of independent prediction market operators and the implementation of new EU regulations on 1 July.
Instead of the entrepreneurs who created the category, it now appears that the companies that currently control distribution, licensing and regulatory access are in charge of the future of event contracts.
