Many of the brands receiving attention around the World Cup are not sponsors of the event, CNBC says I mentioned Friday (May 26).
Levi Strauss & Co, Taco Bell and McDonald’s They are among the brands that have gained social media engagement through creative marketing strategies, according to the report.
For example, McDonald’s offered menu items and cups related to the tournament for a limited time, Taco Bell launched a campaign tailored to the results of each game, and Levi’s gained attention on social media when its logo was covered up at the host stadium by event organizers but remained recognizable under the shroud, the report said.
Before the start of the World Cup, non-sponsoring brands achieved 61 million engagements related to the event, while official sponsors achieved 33 million interactions, the report said, citing data from the market research firm. Melt water.
Meltwater attributed the success of non-sponsored brands to distribution and creative quality, and said most social media interactions came from Tik Tokaccording to the report.
“The brands that will win the next tournament aren’t necessarily the ones with the biggest budgets, but instead the ones that are set up to see what’s trending in real time, get creative to connect it back to your brand, and be quick to act before the moment passes,” Meltwater CEO John Box He said in the report.
PYMNTS reported in March that World Cup It is a month-long global festival, and for merchants, banks, payments operators and anyone who sells to traveling fans, it is a traveling economic weather system.
The 2026 World Cup will be held from June 11 to July 19. Extends to 16 host cities across the United States, Canada and Mexico; It is expected to welcome 6.5 million fans in stadiums and a much larger audience outside the stadiums. event organizer, FIFAHe said the 2022 event had 5 billion entries.
FIFA and World Trade Organization He said in a study conducted in 2025 that the World Cup this year could add $40.9 billion to the global gross domestic product.
PYMNTS reported in March that FIFA was working with global partners such as Visa and Bank of America To ensure that merchants will be willing to accept payments related to It happened Smoothly, safely and at scale.
