XTB Institutional, formerly known as X Open Hub, part of XTB Group, was among the exhibitors at iFX EXPO International 2026. This year’s edition marked a special milestone in XTB Institutional’s and Rebranding from X Open Hub to XTB Enterprise.
According to the company, this shift was aimed at strengthening its position as an institutional-level liquidity provider and immediately making this clear to industry participants. This initiative mainly involved a name change without any impact on the company’s offerings and target market.
Therefore, the decision to announce the change at iFX EXPO International, a global B2B event attended by thousands of decision-makers and senior executives from online trading, fintech and banking, could not be more appropriate.
Strategically located on the exhibition floor of Pavilion 31, Hall 2 at City of Dreams Mediterranean, XTB seized the opportunity to reconnect with existing partners and clients and meet new ones, while showcasing its liquidity offering at an institutional level.
Brokers, banks and other institutional partners attending the event witnessed live demonstrations of XTB Institutional’s multi-asset liquidity offerings and interacted directly with the team. The conversation mostly revolved around depth of liquidity, reliability and speed of execution, transparent pricing, broader market access, and scalability.
From a technical perspective, discussions covered deeper order books, tight spreads, book sharing models, newly added equity offerings, interest rates of up to 3.7% on hedging accounts, along with access to over 5,000 FX and CFD instruments. This offering has received XTB industry-wide recognition and multiple awards over the years, including… “Most Trusted Liquidity Provider in the Middle East and Africa” by UF Global Awards 2026.
According to CEO Michal Kubiuk, the company seems to be moving in the right direction, as our conversations in Limassol confirmed that brokers and banks are looking for liquidity partners that combine market access, reliability and transparency. This is exactly where XTB Institutional focuses.
Aside from the technicalities of XTB’s liquidity offering, the key takeaways for industry participants are straightforward: new name but same value proposition with stronger alignment with the XTB group and a clear commitment to brokers and banks.
Commenting on the event, Michal Kubiuk, CEO of XTB Institutional, said: “iFX EXPO International 2026 was an important opportunity for us to meet brokers, banks and industry partners face-to-face and discuss what institutional clients need most today: reliable liquidity, transparent pricing and partnership models that can fit their business. As XTB Institutional, we are entering a new chapter with a stronger brand identity, but our focus remains the same – supporting professional partners within liquidity solutions and world-class execution.” Enterprise backed by XTBGroup experience.
To explore our solutions, learn more about our services Institutional liquidity provider.
About XTB Institutional
XTB Institutional It is the institutional liquidity and execution arm of the XTB Group, providing brokers and banks with access to institutional-level multi-asset liquidity and execution solutions. The offering includes access to a wide range of tools, transparent pricing, reliable execution, and scalable partnership models designed for B2B clients.
Backed by the expertise, governance and international presence of the XTB Group, XTB Institutional supports partners looking for reliable access to liquidity across global markets.
This article was written by FM Contributors at www.financemagnates.com.
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