The 10 most visible retail brokers accounted for 69% of web visits tracked in May 2026, down from 73.1% the previous month, according to FM Intelligence. The rankings have barely changed, but the names at the top of the board have fallen.
OANDA ranked first in both months, but its share of tracked broker visits fell to 27% from 31%.
The full dataset, covering 98 brokers, is now available on the website FM Intelligence Portal.
OANDA remains in first place as its lead over eToro shrinks
FM Intelligence said OANDA’s visibility was 1.8 times that of second-placed eToro in May, down from 2.6 times in April. eToro’s share rose to 14.5% from 11.6%, closing much of the distance between first and second place.
Otherwise, broker order remained steady, with a monthly rating correlation of 0.98 across the industry. Forex.com, XTB, Capital.com, and Deriv all moved into the top 10, while OANDASaxo Bank, now owned by support company FTMO, fell to mid-table.
Web visibility is not the same as trading volume
This measure tracks visits to broker-branded websites and product pages. It does not track trading volume, and the two ratings often differ.
FinanceMagnates.com has Run these numbers byExplaining this to the mediator Lead On Traffic can sit nicely on the table once you calculate the quantities.
This gap is important to read in any one month. A broker can attract a lot of interest across the web while converting little of it into funded and active accounts, a tension that is fully determined by the portal’s data.
What numbers can and cannot show
FM Intelligence noted a change in how the data set maps traffic to countries between the two months, limiting the comparison to global rankings, engagement, focus and device numbers. Country and regional divisions were excluded.
Desktop accounted for 66.0% of the broker’s view in May, up from 63.1% in April, while mobile made up the rest.
The reshuffle was made to listed players such as eToro, who Crypto heavy revenue mix It has attracted investor scrutiny since its IPO, and competes for the same retail attention that this data set measures.
Full standings, share tables and equipment breakdowns are available on the website FM Intelligence Portal. Registration is free.
This article was written by Damian Schmil at www.financemagnates.com.
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