CMC Markets has launched fractional share investing and ETFs on its UK platform, giving retail clients the ability to invest from as little as £1 across ISAs, SIPPs and general investment accounts.
This launch also expands CMC’s multi-asset platform, bringing investment and derivatives products closer together within a single client experience.
From diversification to integration
CMC was an investment Launched in 2022 As a means to diversify the group’s revenues beyond CFDs. More recently, the company has integrated its investment and trading products through A Unified multi-asset account.
Fractional shares extend this approach by allowing clients to hold stocks and trade derivatives from the same account. They also lower the entry point for individual investors, who can build diversified portfolios without purchasing entire stocks.
The launch coincides with CMCThe company’s decision to eliminate commissions on CFDs for UK and European stocks, reducing one of the traditional pricing differences between investing and active trading.
Fractional investing has already become a standard retail feature across parts of the brokerage market. Swissquote added a fractional stake Trading in 2024, while Partial access was provided by Webull UK To LSE-listed stocks and ETFs through Upvest in 2025.
Regulators have also begun to formalize the model: CySEC issued guidance When should a partial equity exposure be treated as equity exposure under the MiFID rules?
Using the B2B engine for retail growth
The broader strategy is supported by a strong financial backdrop. CMC recently announced a 20% increase in pre-tax profits to £101.3m for FY26, with growth partly driven by its B2B and API distribution businesses.
The same infrastructure now supports retail offerings on a broader scale. API partnerships have increased account openings through new bank integrations, while CMC is rolling out CMC Intelligence, an AI-powered research tool designed to increase cross-platform engagement.
CMC’s latest releases demonstrate how product boundaries continue to narrow. Investment, derivatives and research tools are increasingly offered through a single platform rather than as separate products which reduces the entry point for retail investing.
This article was written by Tanya Chipkova at www.financemagnates.com.
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