Kooc Media, a PR distribution agency with deep roots in the online gambling industry, provides custom press releases and media coverage packages tailored to iGaming companies, online casinos, sportsbooks and betting platforms looking to grow their brand exposure through earned and owned media placements.
Since its founding in 2017, Kooc Media has developed a media network and distribution infrastructure serving some of the most competitive online industries. The iGaming sector is one of the agency’s core focus areas, alongside cryptocurrencies, fintech and technology. Through a range of in-house news publications and an extensive partner distribution network, the agency provides guaranteed media coverage that iGaming brands can rely on.
“The online gambling industry is one of the most competitive areas on the Internet. Getting noticed takes more than just having a good product,” said Michelle De Gouveia, spokeswoman for Kooc Media. “PR is one of the most effective ways for casinos, sports betting and betting brands to build credibility and reach new players. We have built our service around making this process as fast and reliable as possible.”
Why iGaming brands need dedicated PR
The iGaming industry faces challenges that most other sectors do not. Advertising restrictions on platforms like Google and Facebook make it difficult for gambling brands to reach audiences through standard paid channels. Social media algorithms often block gambling-related content. In many markets, regulatory requirements mean that brands must be careful about how and where they promote themselves.
This is where public relations becomes a powerful tool. A well-placed press release or sponsored article on a respectable news site does not face the same restrictions as paid advertising. It builds brand authority, improves search engine visibility and puts the brand in front of readers who are actively interested in gambling, casino reviews and sports betting.
However, not every PR agency understands the iGaming space. Public relations companies often struggle to put out gambling-related content because many major publications will not accept it. An iGaming PR agency needs relationships with open publications of gambling content and, ideally, direct access to sites where this content can be published without the usual gatekeeping delays.
Kooc Media solves this problem by operating its own network of news sites and maintaining a partner network that includes publications suitable for iGaming content. This means clients get guaranteed placements instead of a list of pitches sent to editors who may never respond.
How Kooc Media’s iGaming PR service works
Kooc Media offers curated shows Gambling PR packages Covering everything from individual press release placements to large-scale distribution campaigns across hundreds of websites. Each package includes a guaranteed post, which means customers know exactly what they’re getting before they pay.
At the entry level, iGaming brands can secure placements across internal Kooc Media publications. These sites include established websites such as Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk, and Computing. While many of these sites focus on finance and technology, they regularly cover the intersection between gambling, fintech, and digital entertainment, making them relevant outlets for iGaming content. The full list of publications is available at Kooc Media websites page.
For brands that need a broader reach, Kooc Media provides news distribution that pushes press releases to hundreds of partner websites and thousands of syndicated outlets. Depending on the package selected, placements can appear on major financial and business news platforms including Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones. This level of exposure takes the iGaming brand beyond niche gambling media and into the mainstream trade press.
Each campaign includes full reporting with direct links to each placement, so customers can see exactly where their content is being published and measure results.
Same-day distribution for fast-moving brands
The iGaming industry is not slowing down. New casinos are launched regularly. Sportsbooks need to push promotions around major sporting events. Licensing announcements, game launches, and partnership deals all have a shelf life, and coverage that arrives two weeks after the news has lost most of its value.
Kooc Media’s distribution model is built for speed. Because the agency controls its own publications, press releases can be written, reviewed and published on the same day. No need to wait for a journalist to pick up a story or an editor to schedule it for next week. Content is published when the client needs it for live streaming.
Same-day capability is particularly useful for major events in the sports calendar – such as World Cup matches, Grand Slam tennis tournaments, Premier League seasons or major boxing bouts – when sportsbooks need to be visible and timely with their messaging.
Create managed public relations
Many iGaming companies, especially newer brands or those with minimal marketing teams, don’t have the resources to write their own press releases and manage distribution. Kooc Media offers a fully managed service where the agency’s in-house editorial team handles the entire process.
This includes drafting the press release, optimizing it for relevant keywords and search engines, obtaining client approval and then publishing and distributing it across selected outlets. For iGaming brands that want media coverage without the costs of hiring PR staff or freelance writers, this managed approach provides a straightforward solution.
Agency writers have experience producing content for the gambling industry and understand the language, regulations, and audience expectations that come with it. This means the content reads naturally and avoids common mistakes that occur when general writers try to cover iGaming topics.
Benefits of search engine
Besides the direct visibility that comes from publishing on high-authority news sites, there is a long-term benefit to consistent public relations activity. Press releases and sponsored articles published on designated domains carry royalties that can improve a brand’s search engine rankings over time.
For iGaming brands competing on high-value search terms like “best online casino,” “sports betting sites,” or “new sports betting bonus,” having backlinks from respected publications is a useful advantage. Kooc Media placements are published with direct links to the client’s website, which contributes to SEO benefit along with the direct referral traffic generated by the articles.
Serving casinos, sportsbooks and betting platforms
Kooc Media works with a wide range of iGaming clients. This includes online casinos looking to promote new game launches or licensing milestones, sportsbooks announcing new markets or promotions, betting platforms expanding into new territories, and affiliate networks looking to raise their profile in the industry.
The agency also serves clients in encryption space, which increasingly overlaps with iGaming as more casinos and sports betting rely on cryptocurrency payments and blockchain-based gaming platforms enter the market.
“Whether it’s a new cryptocurrency casino or an established sportsbook entering a new market, the PR basics are the same – get the story in front of the right people, on the right websites, as quickly as possible,” said Michelle Di Gouveia. “That’s what we deliver every time.”
About Cook Media
Kooc Media is a PR distribution agency specializing in iGaming, cryptocurrencies, fintech and technology. The company operates a network of in-house news publications and partners with hundreds of media outlets to provide guaranteed press release distribution to clients around the world. Founded in 2017 and headquartered in the UK, the agency serves online casinos, sports betting, betting platforms and gambling brands across global markets.
Kooc Media’s gambling PR packages are now available through the company’s website https://kooc.co.uk.
