Technology companies are adjusting their approaches to AI-based commerce after facing some hurdles in their first attempts, CNBC reports. I mentioned Friday (March 20).
OpenAI It recently confirmed that it would end its feature that allowed users to sign up for ChatGPT, pay instantly, and shift its focus to facilitating sales through custom apps for retailers within the chatbot, according to the report.
The report said that one of the problems the company faced while offering the instant checkout service was that the feature did not always display real-time information about items.
An OpenAI spokesperson told CNBC that the company is now prioritizing two aspects of shopping that are most popular with ChatGPT users: search and product discovery.
“Instant payment is moving to apps, where purchases can go more seamlessly,” the spokesperson said, according to the report.
It was reported on March 11 that OpenAI had scaled back its plans to sell products directly through ChatGPT Exit It has been shifting the focus of its commerce efforts to ChatGPT applications for retailers.
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This report said that ChatGPT users may consider the AI assistant primarily as a search and chat tool; Shoppers may not know that retailers’ ChatGPT exists or how to reach them; Shoppers can instead follow links to the merchant’s website to make purchases there.
Another technology company that has recently made an adjustment is Googlewhich updated its shopping agent platform on Thursday (March 19), according to a CNBC report released on Friday.
Google’s updates enable the platform to upload product data in real-time, allow users to add multiple items to their carts, and allow users to link loyalty memberships, the report said.
With these updates, Google aims to prevent out-of-stocks, pricing errors, and other issues that may arise when product data is not up to date, according to the report.
PYMNTS reported Thursday that Google worked with “community contributors” on new options for it Proxy trade Standard Universal Trade Protocol (UCP).
Speaking about UCP’s new support for identity linking, the company said: “This allows shoppers on platforms integrated with UCP to get the same loyalty or member benefits they would get on a retailer’s site when they log in — like free pricing or shipping — making shopping more connected across the web.”
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