Tel Aviv, Israel, March 31, 2026, Chainwire
Plainance It is bringing one of the world’s largest entertainment markets fully on-chain at scale, expanding its ecosystem to include global sports and esports. By integrating it with SoftSuisse SportsbookAs a leading global iGaming technology provider offering sports betting and online casino solutions, Playnance will now provide access to over 2.5 million live sports and esports events annually through its network of partner platforms, covering all major leagues, including the NBA, Premier League and Liga, as well as global esports leagues and a wide range of regional and specialist sporting events around the world.
The experiment will go live next week PlayW3 and expanding across additional platforms within the Playnance ecosystem, enabling seamless, real-time, gas-free engagement across thousands of events every day. Millions of users will participate in live broadcasts, predict scores, and play through thousands of events daily, all across the chain. By being fully integrated into a decentralized, non-custodial infrastructure, Playnance delivers continuous, high-frequency engagement directly linked to real-world activity.
“At Playnance, we are driving the next big transformation by bringing the entire world of entertainment cross-chain,” said Benny Peter, CEO of Playnance. “With this expansion, we are expanding our ecosystem even further by adding global sports and esports markets to the wide range of cross-chain experiences we already offer. With live events watched by billions around the world, real-time engagement, and real-time ownership powered by $GCOINWe’re setting a new standard for digital entertainment at scale. Our ambition is to lead and redefine the global entertainment industry by making it fully on-chain through a decentralized enterprise. “This is just the beginning.”
In line with Playnance betting model Across other categories, this expansion includes a dedicated sports betting program, where users can lock $GCOIN into the sports ecosystem and receive protocol-based rewards for their on-chain activity.
This expansion places Playnance within the more than $150 billion sports betting and esports market. By delivering familiar real-time experiences on-chain, the platform lowers the barrier for everyday users and accelerates the transition from Web2 to Web3 at scale.
“Our integration with Playnance represents a new standard for how gaming infrastructure operates on the blockchain. By leveraging Playnance’s blockchain, we are able to deliver real-time esports and sports experiences completely on-chain, combining high-frequency real-world data with decentralized execution.” Said Alexander Kamenetsky, Head of the Sportsbook Department at SOFTSWISS. “This allows us to push the boundaries of gaming across the series while unlocking a level of scale, transparency and performance that has never before existed in this category.”
The move builds on strong momentum across the Playnance ecosystem, which processes more than 2 million cross-chain transactions daily. With over 10,000 social casino games and millions of AI-powered prediction markets, Playnance provides a unified digital entertainment ecosystem of scale and diversity never seen before, all powered by $GCOIN. Early demand has already been demonstrated by the rapid uptake of its staking program, with over $1.4 billion worth of GCOIN raised shortly after launch.
With this expansion, Playnance enters a new phase focused on expanding global adoption, bringing more real-world content on-chain, increasing real-time engagement, and significantly expanding the utility of $GCOIN across the rapidly growing on-chain entertainment ecosystem.
About Billiance
Founded in 2020, Playnance is a Web3 infrastructure company that develops live, non-custodial, on-chain products designed to integrate major Web2 users into blockchain environments. The company develops consumer-facing platforms built on cross-wallet systems and high-volume on-chain execution, and currently processes approximately 2 million transactions per day. Playnance focuses on reducing friction between the user experience and the blockchain infrastructure while maintaining full on-chain transparency and a non-custodial architecture.
communication
Chief Marketing Officer
Sarah peter
Click @playnance.com
