These features were previously only available to merchants on the Shopify Plus plan, but are now being rolled out to the Basic, Growth, and Advanced plans, the company said on Thursday (April 2). press release. This change makes the feature available for all plans.
“Key parts of what Shopify Plus has been refining over nearly four years are now rolling out to all merchants,” Shopify said in the statement.
These B2B features include company profiles for wholesale buyers, up to three personalized catalogs with personalized pricing, volume discounts and quantity rules, according to the release.
Some other B2B features will remain exclusive to the Shopify Plus plan. This includes unlimited catalogs for customer-specific pricing, direct catalog customization for businesses and locations, partial payments and deposits, the statement said.
With the addition of the tools offered to other plans, merchants can manage business-to-business (B2B) and direct-to-consumer (DTC) transactions side by side on the Shopify platform, according to the release.
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Sameer PradhanShopify’s vice president of product said in the statement that this change will enable merchants to sell their products to wholesale buyers without having to use B2B tools outside the system they use to manage their business.
“By bringing these capabilities to more merchants on Shopify, we’re making it easier for them to seize one of their biggest opportunities for growth,” Pradhan said.
PYMNTS reported in February that Shopify is now ordering more than 14% of US e-commerce market share.
Shopify said on February 11, in its fourth-quarter and full-year 2025 earnings report, that its annual gross merchandise volume (GMV) reached $378 billion.
The company said at the time that B2B was still a “very small part” of GMV but represented an opportunity for expansion. And I returned The current limited size of B2B It was a “product offering for Plus merchants only.”
Shopify President Harley Finkelstein He said in February 2024 that B2B was “It’s still very newBut the company was “starting to see ‘exclusive B2B’ merchants coming (to the platform).”
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