WalmartWalmart’s marketplace plays a key role in its efforts to grow its general merchandise business, Walmart’s CFO said. John David Rennie He said Wednesday (April 8).
Speaking at JPMorgan’s 12th Annual Retail Report 2026, Rennie said growing general merchandise is “one of the key pillars of our strategy” and that the marketplace is “the vehicle through which we will do that,” according to the report. text Published by Walmart.
Walmart’s marketplace business is growing at a rate of 20%. Some categories, such as home, hardcore and fashion, are growing at a rate of over 30%.
“Those are the areas where we were a little bit weaker on a relative basis,” Rennie said of the fastest-growing categories. “We’ve talked about the need to grow our general merchandise assortment. This is a great opportunity to do that.”
The retailer’s marketplace has also added sellers. As of the holiday season, Walmart had three times the number of sellers it had the previous year. The company also has half a billion stock keeping units (SKU) in its market, and aims to increase this number to further expand its portfolio.
Walmart has identified 300 brands it considers “essential” to its market, and the retailer has acquired about half of those brands, with 75 added over the past year.
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“There could be a little bit of a corona effect with some of these brands as well,” Rennie said. “When you start adding up apple Products, then perhaps another product will follow because of the perception that matches that.
Rennie said sellers realize that Walmart “has changed a little bit in the last few years” and are seeing the company gain new customers and increase its share in both physical and digital channels.
“I think the fact that we’ve been able to grow something to the low double-digits year-to-date is a really encouraging sign about how our business is changing,” Rennie said.
It was reported in February that Walmart’s development of E-commerce business Which is now able to compete with Amazon It is one of the factors that pushed the company’s market value to more than $1 trillion.
