Plus500 has appointed Mohammed Al Amer as its brand ambassador in the UAE. He is one of the first holders of an influencer license in the UAE, holding registration number 4 under the system now overseen by the Capital Market Authority (CMA), formerly known as the Securities and Commodities Authority (SCA).
Banking hub for public comment
Before entering the influencer space, Al Amer spent nearly 20 years advising wealthy and high-net-worth clients at Emirates NBD, Mashreq, Abu Dhabi Commercial Bank and Commercial Bank of Dubai.
According to the Plus500 announcement, that career gave him a front-row view of the transformation of his field How traders in the UAE get market informationMoving away from banking relationship managers and moving towards internet platforms and social media.
David Zroya, CEO of Plus500
David Zroya, CEO of Plus500 Group, said Al Amer brings “deep institutional experience, real credibility with traders, and a clear commitment to education done responsibly.” Al Amer said his approach focuses on helping traders understand market drivers rather than just following signals, and on risk management and discipline.
As Plus500’s brand ambassador in the UAE, Al Amer will host public webinars and educational sessions for Plus500’s global client base, including clients of Plus500Gulf Securities, the group’s UAE subsidiary regulated by the Capital Markets Authority. He will also continue to publish market commentary through the Plus500 platforms, with a stated focus on commodities, global markets and macroeconomic trends.
Finfluencer rules are consistent with intermediary marketing
The appointment comes after almost a year The UAE Financial Market Regulatory Authority has introduced a dedicated licensing framework For financial influencers.
The rules, which came into effect in May 2025, require anyone who makes financial recommendations to a UAE audience through social media, podcasts, webinars or similar channels to register with the regulatory body. Eligibility criteria include holding a CFA charter or SCA Certified Analyst status, a minimum number of followers, a specified period of content creation experience, and completion of a code of conduct covering disclosure and accuracy. The SCA has waived registration, renewal and legal consultation fees for the first three years to encourage early registration, while non-compliance after the grace period can result in penalties.
Finance moguls previously reported that several regulated financial influencers are promoting unregulated CFD brokers locally, while at least one is promoting binary options on an unregulated offshore platform.
The list of regulated influencers also raises serious questions about the quality of implementation and compliance, as social media links have been shown to be inconsistent, non-functional or misattributed across registrants. The LinkedIn profile link next to Al Amer’s name doesn’t work either.
Earlier, the CMA told FinanceMagnates.com that “all links available to financial influencers will be reviewed accordingly,” without addressing specific anomalies pointed out by the publication. However, it seems that nothing has been done yet.
Read more: UAE regulates influencers first Now comes the hard part.
Plus500 itself has expanded its presence in the UAE. The group launched Plus500Gulf in April 2025 under a mainland license from the Capital Markets Authority, in addition to the DFSA license it has held since 2023 through its DIFC entity, Plus500AE.
The mainland license allows Plus500 to expand its marketing and customer acquisition initiatives more broadly across the mainland UAE, and provides a framework to expand its local product offering beyond CFDs to include trading of stocks, futures and futures options over time. Plus500 said the move made it one of the few brokers in the UAE to hold DFSA and SCA-line licenses at the same time.
The ambassador’s appointment also comes against the backdrop of the group’s stable financial results. Plus500 It generated revenue of $182.7 million in the third quarter of 2025With EBITDA of $82.7 million, while average revenue per user (ARPU) and average customer acquisition cost improved by 2 percent and 12 percent, respectively.
Plus500 has appointed Mohammed Al Amer as its brand ambassador in the UAE. He is one of the first holders of an influencer license in the UAE, holding registration number 4 under the system now overseen by the Capital Market Authority (CMA), formerly known as the Securities and Commodities Authority (SCA).
Banking hub for public comment
Before entering the influencer space, Al Amer spent nearly 20 years advising wealthy and high-net-worth clients at Emirates NBD, Mashreq, Abu Dhabi Commercial Bank and Commercial Bank of Dubai.
According to the Plus500 announcement, that career gave him a front-row view of the transformation of his field How traders in the UAE get market informationMoving away from banking relationship managers and moving towards internet platforms and social media.
David Zroya, CEO of Plus500
David Zroya, CEO of Plus500 Group, said Al Amer brings “deep institutional experience, real credibility with traders, and a clear commitment to education done responsibly.” Al Amer said his approach focuses on helping traders understand market drivers rather than just following signals, and on risk management and discipline.
As Plus500’s brand ambassador in the UAE, Al Amer will host public webinars and educational sessions for Plus500’s global client base, including clients of Plus500Gulf Securities, the group’s UAE subsidiary regulated by the Capital Markets Authority. He will also continue to publish market commentary through the Plus500 platforms, with a stated focus on commodities, global markets and macroeconomic trends.
Finfluencer rules are consistent with intermediary marketing
The appointment comes after almost a year The UAE Financial Market Regulatory Authority has introduced a dedicated licensing framework For financial influencers.
The rules, which came into effect in May 2025, require anyone who makes financial recommendations to a UAE audience through social media, podcasts, webinars or similar channels to register with the regulatory body. Eligibility criteria include holding a CFA charter or SCA Certified Analyst status, a minimum number of followers, a specified period of content creation experience, and completion of a code of conduct covering disclosure and accuracy. The SCA has waived registration, renewal and legal consultation fees for the first three years to encourage early registration, while non-compliance after the grace period can result in penalties.
Finance moguls previously reported that several regulated financial influencers are promoting unregulated CFD brokers locally, while at least one is promoting binary options on an unregulated offshore platform.
The list of regulated influencers also raises serious questions about the quality of implementation and compliance, as social media links have been found to be inconsistent, non-functional or misattributed across registrants. The LinkedIn profile link next to Al Amer’s name doesn’t work either.
Earlier, the CMA told FinanceMagnates.com that “all links available to financial influencers will be reviewed accordingly,” without addressing specific anomalies pointed out by the publication. However, it seems that nothing has been done yet.
Read more: UAE regulates influencers first Now comes the hard part.
Plus500 itself has expanded its presence in the UAE. The group launched Plus500Gulf in April 2025 under a mainland license from the Capital Markets Authority, in addition to the DFSA license it has held since 2023 through its DIFC entity, Plus500AE.
The mainland license allows Plus500 to expand its marketing and customer acquisition initiatives more broadly across the mainland UAE, and provides a framework to expand its local product offering beyond CFDs to include trading of stocks, futures and futures options over time. Plus500 said the move made it one of the few brokers in the UAE to hold DFSA and SCA-line licenses at the same time.
The ambassador’s appointment also comes against the backdrop of the group’s stable financial results. Plus500 It generated revenue of $182.7 million in the third quarter of 2025With EBITDA of $82.7 million, while average revenue per user (ARPU) and average customer acquisition cost improved by 2 percent and 12 percent, respectively.
