This capability is enabled by the new “American Express”.Use Points with Apple Pay” The feature, the company said on Tuesday (June 30). press release.
Eligible cardmembers can pay with points by shopping online or in apps on iPhone or iPad, selecting Apple Pay at checkout, selecting an eligible American Express Membership Rewards card, selecting “Use Rewards,” entering the amount to apply to the eligible purchase, and completing the Apple Pay transaction, according to the release.
Points can be used to cover all or part of a purchase, depending on the version.
“Cardmembers want rewards that fit naturally with how they shop and spend,” Lisa CalhansExecutive Vice President of U.S. Consumer Cards at American Express said in the statement. “With this launch, we are making it easier than ever for cardmembers to use Membership Rewards points on the purchases they make every day.”
Jennifer BaileyApple’s vice president of Apple Pay and Apple Wallet said in the statement that users want options when shopping online and that the partnership with American Express will provide a new way to redeem rewards.
“This feature makes using points incredibly simple and convenient, with the seamless and secure experience users know and love with Apple Pay,” Bailey said.
PYMNTS Intelligence ReportEmbedded Offerings: The billion-dollar opportunity within recent consumer spending“I found that consumers indicate that convenience is as important as the reward itself and that it is important to make incentives easier to access.
American Express reported in April that during the first quarter, the company saw steady gains in Card spendingWidespread interaction across categories and a dedicated base that continues to skew younger.
In May, American Express expanded further into sports and loyalty with a new partnership that links payments, Rewards And fan sharing together. The company has partnered with a licensed sporting goods company Fanatics To launch a co-branded credit card, add sports-focused rewards options and deepen its presence across Fanatics’ commerce and events ecosystem.
