apple It plans to introduce third-party AI models alongside its in-house models, Bloomberg says I mentioned Tuesday (May 5), citing unnamed sources.
Through this offering, users of the company’s software will be able to choose which model they want to use for tasks such as creating and editing text and images, according to the report.
The report said that Apple refers to this capability as “extensions,” and a message appears in beta versions of its software that says: “Extensions allow you to access generative AI capabilities from installed applications on demand, through… Apple intelligence Features like Siri, Writing tools, Photo playground And more.”
The company plans to include this change in its operating systems scheduled for release this fall, including iOS 27, iPadOS 27, and macOS 27, according to the report.
Apple did not immediately respond to PYMNTS’ request for comment.
The new offering in Apple’s software is part of the company’s strategy to transform its devices into artificial intelligence platforms by making it easier for users to access the options they want, according to a Bloomberg report.
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It was reported in March that Apple was also pursuing this strategy with its voice assistant Siri. The company plans to allow other companies Artificial intelligence assistants To be accessed from within Siri, users can choose which service they want to inquire about.
The Extensions feature will be part of a Siri update that is set to be part of Apple’s upcoming iOS 27, according to the report.
Apple already allows Siri to take advantage of it OpenAI‘s ChatGPT Exclusively, the move to allow the voice assistant to leverage other services as well would make the iPhone a more powerful platform for artificial intelligence and allow Apple to capture additional revenue from third-party app subscriptions through it. App Store.
Later in March, Bloomberg’s Mark Gurman wrote in his regular Apple newsletter that the tech company was focusing on… Devices And services with the advancement of its competitors in the field of artificial intelligence.
Gorman wrote that Apple’s strategy with AI is similar to the one it chose for its App Store, where Apple offers in-house apps but still allows customers to install third-party versions in exchange for a percentage of revenue.
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