apple It raised its prices Macs By 15% to 20% iPads By 15% to 25% on Thursday morning (June 25), the increases were attributed to higher costs of components used in the devices, the Wall Street Journal reported. I mentioned Thursday.
The company did not change its price iPhoneaccording to the report.
The increases came about a week after Apple’s CEO Tim Cook He told the Wall Street Journal that the high costs of the memory and storage chips the company uses in its devices made price increases “inevitable.”
This report said that artificial intelligence companies’ demand for products leads to higher prices.
“We’ve now reached a point where we need to start raising prices. We’ve never seen component prices increase this much, this quickly,” Apple told the Wall Street Journal on Thursday, according to the report.
Bloomberg I mentioned Thursday that Apple’s increases in the prices of Mac and iPad devices are global and that the company did not raise the prices of iPhone devices. Apple watches or Airpods.
Apple said in the report that the company has protected its customers from rising component prices but now needs to raise its prices on “a number of products, including today’s increases for iPad and Mac.”
“We know this is unwelcome news, and we are working tirelessly to find solutions,” the company said in the report.
Reuters I mentioned Thursday that Apple also raised prices on Homepod Smart speakers and Apple TV Decoder.
The report said that the starting price of Apple’s lowest-priced laptop is The new oneswhich was introduced months ago to compete with other makers’ more affordable laptops, has risen from $599 to $699.
Apple plans to do so, Cook told the Wall Street Journal in a report published on June 17 Raising prices Due to the significant increase in the costs of memory chips and storage.
“We are doing our best to mitigate the huge increases that have been passed on to us, and we have been trying to protect our customers from the increases, but the situation has become unsustainable,” Cook said.
The report said that the prices of memory and storage chips quadrupled over the past year, driven by demand from artificial intelligence companies for the products.
In response to rising costs, companies that make computers, smartphones, gaming consoles and other devices that use the chips have raised prices, according to the report.
