Miami, Florida, May 4, 2026, Chainwire
For decades, the DeLorean has meant something to people. It’s a car, yes, but more than that, it’s a symbol. From the future. Of rebellion. It is the car with the Norse doors that has remained an integral part of popular culture forever. But more than that, it represents the idea that the ordinary can become extraordinary. This meaning has always been the property of the culture, not of any single owner.
Today, this is not so far from reality. DeLorean Labs, the official Web3 arm of DeLorean Motor Company, is porting its native token $DMC to Solana, with support from the Solana Foundation, in partnership with Sunrise, powered by the Wormhole Bridge. For the first time, anyone in the Solana ecosystem, everyday traders, DeFi users, NFT collectors, and RWAmaxis, can hold a piece of one of the most iconic automotive brands of all time.
“Seeing a brand like DeLorean move on-chain is a big moment. Sunrise brings all the important assets to Solana, where they can trade on open, liquid markets. We’re excited to bring $DMC to the ecosystem.”
– Saeed Badriq, Co-Founder and CEO of Wormhole Labs
That’s the thesis behind DeLorean Labs: popular IP shouldn’t sit behind velvet ropes. It should be accessible, participatory and owned by the community that loves it. Bringing DeLorean $DMC locally to Solana, the largest retail-based chain, is the clearest expression of that belief yet. Putting a legendary brand directly into the hands of millions of users who grew up loving it, at the speed and affordability that Solana made possible.
In a rapidly maturing market, being an icon is no longer enough. The projects that will define the next era of cryptocurrency are those that combine cultural heft with serious on-chain infrastructure, and platforms that can enjoy their intellectual property while building real protocols and creating lasting value for their communities. DeLorean isn’t the first global brand to recognize the power of construction on the Solana; It joins other big names like Mastercard and Google.
Through native integration, Solana users will be able to purchase, hold, and use DMC across top platforms. They can secure early access to upcoming token DeLorean vehicle drops and participate in the DeLorean Governance Framework, a first-of-its-kind model for a globally recognized brand that gives its community a direct role in shaping future development in a decentralized manner. This represents a shift towards engagement-based brand ecosystems, where users are empowered to participate as contributors rather than passive customers.
“DeLorean is about momentum, innovation, and pushing boundaries, values that align perfectly with what’s happening at Solana and in the Solana community right now. We’re not just launching a token, we’re committed to the ecosystem.”
— Evan Kuhn, President, DeLorean Labs
The launch comes as real-world asset tokenization moves from a niche experience to the mainstream conversation. DeLorean Labs is betting that the brands people already love will be the ones that finally bring the next wave of users onto the chain. The DeLorean isn’t just nostalgia. It’s a proof of concept: if a cultural icon can be transformed into a token, managed, and owned by its community, then anything can be.
DeLorean $DMC is now on Solana.
About DeLorean Laboratories
DeLorean Labs is the official Web3 arm of the famous DeLorean Motor Company (DMC), which focuses heavily on innovative technologies and all things digital, a combination of an iconic past and a limitless future. DeLorean continues its tradition of innovation by introducing the world’s first token electric vehicle using the DeLorean Protocol, the first on-chain vehicle reservation, market and analytics system. At the heart of the DeLorean ecosystem lies $DMC, a symbol that combines cultural significance, utility and support for the iconic Web2 brand.
Head to deloreanlabs.com or @DeLoreanLabs on X for the latest.
Media Contact:
DeLorean Laboratories Press
About Al-Shorouk
sunrise It’s the first day of the Solana Assets Portal. Sunrise enables new onchain assets – cryptocurrencies, stocks, commodities and more – to be listed on Solana with day-one liquidity, giving users and builders instant access to live, tradable markets. Sunrise is made by Wormhole Labs.
About wormhole labs
Wormhole Labs is a technology company that specializes in building reference products, tools, and applications to expand the ecosystem across the chain. They are committed to advancing open source and paving the way for a decentralized, connected world.
communication
Email: (email protected)
communication
Shen Qi
Public Relations Manager
(email protected)
Disclaimer: This is a sponsored press release and is for informational purposes only. They do not reflect the opinions of Crypto Daily, and are not intended to be used as legal, tax, investment, or financial advice.
