Dick’s sporting goods Provided a conversational AI tool for athletes.
Coach by Dick’s is “designed to support athletes throughout their journey, whether they’re just starting out in the sport, improving their game, looking for the latest performance gear or getting ready to tailgate this weekend,” the retailer said in a statement. press release Friday (May 22).
The Coach, located on the company’s mobile app, is designed to provide guidance “rooted in the sport, product knowledge and individual athlete needs”, using a combination of Amnesty International agentDick’s Adobe Brand Concierge and Content & Knowledge.
Through “natural conversation,” the statement added, the coach helps athletes get personalized product recommendations, access advice and education, and make decisions about products and services.
“We designed Coach by Dick’s to meet athletes where they are in their athletic journey,” he said. Vlad Rakchief technology officer at Dick’s.
“By combining the depth of our product knowledge, our understanding of the sport, and what each athlete is trying to achieve, we can respond in real time with the right guidance in the moment. Coach by Dick’s helps guide athletes to the right product, the right fit, and the trusted experience, so every interaction is personalized to what they need.”
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This is not your first experience using artificial intelligence. Company officials said last year that the retailer was focusing on AI and RFID-based inventory management (Radio frequency identification) Automation in its stores.
“We are investing in tools for our teammates so they can use RFID to help find products in the store and to be able to send products faster to athletes,” CEO Lauren Hobart he told analysts on the earnings call. “And we have Artificial intelligence embedded In many of these tools. We have a search function, and super-fast search on e-com is AI-enabled, as is scheduling teammates and planning product and merchandise assortments.
research PYMNTS Intelligence found large numbers of consumers interested in using AI agents for a range of purposes, including 71% who said they would consider using the technology to manage health and wellness, and 70% who expressed interest in using AI agents to plan travel.
“Behind the headlines, report A Structural Schiff“With implications for banks, networks, and merchants,” PYMNTS wrote earlier this year, “and as consumers become accustomed to native AI interfaces, many are beginning to prefer a more immersive journey within those environments.”
