Edenredwhich provides digital solutions for employees, fleet managers and enterprise payments across 44 countries, is seeing early results from its high-tech strategic plan Amplify 25-28, Chairman and CEO of Edenred Bertrand Domazi Said on Thursday (July 23) press release.
Reporting Edenred’s first-half results, Dumazy said the company upgraded its EBITDA guidance to a low of 7% to 10%, compared to previous guidance of 8% to 12%, and confirmed its EBITDA growth forecast of 8% to 12% for both 2027 and 2028.
Domazi attributed the decline this year to regulatory changes in Brazil and Italy, adding that the company achieved better results than it expected. He also highlighted the double-digit growth in Edenred’s mobility business.
“Even in these countries undergoing regulatory reset, we recorded strong growth in business volume, demonstrating the unique strength of Edenred’s value proposition,” Domazi said in the statement.
Edenred’s digital solutions for employees include meal vouchers, mobility, gift cards, health, rewards and preferential offers; Services for fleet managers include electric vehicle charging, maintenance services, VAT refunds, tolls and parking; Those for corporate payments include virtual cards, according to the statement.
The company’s mobile apps, platforms and online cards connect 60 million users to the products and services of 2 million partner merchants, according to the release.
“In the meantime, we have continued the successful implementation of our Amplify 25-28 strategic plan,” Domazi said in the statement. “Investments in data and artificial intelligence as well as efficiency measures and further portfolio rationalization will amplify our performance.”
Amplify’s early gains 25-28 are evidenced by Generative Engine Optimization (GEO) that led to a 10% increase in new small and midsize business (SMB) customers signed in the first half; Takeover TMH Solutions In Germany, this has boosted Edenred’s electric vehicle offering; and an effective, AI-focused reinvention of Edenred’s lead-to-order process that boosted SME acquisition at a lower cost, according to the release.
Edenred unveiled Amplify 25-28 in November, saying that Strategic plan It will drive revenue growth and EBITDA growth by leveraging its digital platform, strategic investments in data and artificial intelligence, global efficiency program and continuous improvement of its products.
“By putting data and the use of AI at the heart of our model, our goal is to attract more customers, increase the value of the solutions we offer them, and make our user base more active for better monetization, especially with merchants,” Domazi said at the time in a press release.
