IC, formerly known as IC Markets, has announced a partnership with Mexican footballer Guillermo Ochoa as part of its expansion strategy in Latin America.
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This move comes in the wake of a series of recent sports sponsorships. Earlier this year, the company Signed a deal with Australian tennis player Alexei Popyrin Before the 2026 season. Before that, The MoneyGram Haas F1 Team has appointed the company as its official forex trading partner In a multi-year agreement announced before the end of the season at Yas Marina Circuit, the brand will be placed on several parts of the car.
IC targets Mexico through Ochoa partnership
The company said the latest agreement focuses on Mexico, which it has identified as one of its fastest growing markets. The partnership gives IC exclusive rights to use Ochoa’s name, image and likeness globally marketing Campaigns.
Ochoa, who currently plays for AEL Limassol, remains a well-known figure in Mexican football. He has had a long international career and continues to enjoy widespread recognition throughout Latin America.
The offering process focuses on engagement and acquisition
IC said the cooperation will bring together Trading platform With Ochoa’s portfolio to support regional growth and expand its customer base. Andrew Budzinski, founder of IC, called the move “a strategic move, not a branding exercise.”
He said Ochoa represents “performance under pressure, consistency at the highest levels, and absolute confidence,” adding that the partnership will help the company “connect deeper, transform stronger” in markets like Mexico.
The company said it will promote the partnership through broadcast, digital and social media channels, including showcasing live matches and local content across Latin America. It expects the campaign to improve engagement and customer acquisition.
This article was written by Tariq Sikdar at www.financemagnates.com.
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