Hantec Trader, XS.com, MAS Markets, and more: Executive moves of the week


Hantec Trader is hiring a Head of Performance Marketing

Hantec Trader, the trading arm of Hantec Markets, has appointed Reno Mindemann as Head of Performance Marketing. Mindemann, who is based in Dubai, has experience in client acquisition and digital marketing within brokerage firms. His appointment highlights the ongoing recruitment activity among brokers in the UAE, particularly in marketing and growth roles.

Mindemann announced the move on LinkedIn, confirming he had recently joined the company. He will lead performance marketing efforts, focusing on acquisition strategies, campaign execution, and conversion optimization. He joins from DB Investing, where he served as Head of Growth from October 2025 to May 2026, where he oversaw paid media, lead generation and the full client journey from onboarding to trading.

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XS.com appoints Omar Alaa as Marketing Director for the Middle East and North Africa region

Meanwhile, XS.com has appointed Omar Alaa as marketing director for the Middle East and North Africa region, the broker announced on Wednesday. The Dubai-based company has hired three senior executives from rival Exness, indicating a growing trend of talent movement between the two companies. Alaa spent nearly a decade at Exness, most recently working as Social Media Manager for the MENA region.

In his new role, he will oversee marketing across the Middle East and North Africa, including campaigns, digital performance, partnerships and audience engagement. His appointment follows the appointment of Simon Peter Masbani as Head of Retail earlier this year, who also joins from Exness.

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MAS Markets has appointed Matt Porter from ATFX as Chief Operating Officer

MAS Markets has appointed Matt Porter as chief operating officer, hiring him from ATFX, where he has led institutional operations since 2019. The London-based liquidity provider announced the move on Tuesday, describing it as its second major appointment in the past month.

Porter has spent over seven years at ATFX UK and has extensive financial services experience, including nearly a decade at trading technology company FIXI and previous roles at Morgan Stanley and NatWest. His appointment follows MAS Markets’ recent appointment of Sol Knapp as Chief Risk Officer in May, and is part of an ongoing senior recruitment drive this year.

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HFM appoints former Zarvista CEO Mohamed Issa

Meanwhile, HFM has appointed Mohammed Al-Asous as Head of Business Development for North Africa, bringing in a senior executive with experience across multiple CFD brokers. This step highlights the company’s ongoing efforts to expand its presence in the region.

In his new role, Essos will lead business development activities across North Africa, focusing on customer acquisition, building partnerships, and supporting the company’s regional growth strategy.

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Blueberry is expanding the LATAM team with another employee

Finally, Blueberry named Jeffrey Navarro president of Latin America, its second major appointment in the region in about two months. The Australian Forex and CFD broker is stepping up its efforts to expand into Latin America, a highly competitive retail trading market.

Navarro joins from AvaTrade, where he led the LATAM region for nearly two years, and confirmed the move on LinkedIn. His appointment follows Blueberry’s previous appointment of Mario Saudino as LATAM’s regional director in March, signaling that the company is building a broader regional team rather than replacing a single role.

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This article was written by Jared Kirroy at www.financemagnates.com.



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