The collaboration aims to bring Marqeta’s calculation tools and money movement to 30 new European countries, the statement said.
“Europe is one of our most important growth markets, and providing these tools to multinational and regional companies enables them to build the innovative payment experiences that are essential to their success,” said the interim Chief Product Officer. Anthony Pikulich he said in the release. “By providing a single platform for card issuance, account and fund movement, and program management, we enable our clients to launch and scale the card programs their customers rely on with greater simplicity, flexibility and efficiency.”
The expanded offering is designed to help European businesses enhance their card programs with built-in virtual accounts and multi-rail payment capabilities to create more personalized experiences and greater customer engagement, according to the release.
The expansion comes as the company sees “strong momentum” in Europe, highlighted by an eight-fold growth in total processing volume (TPV) for its European card programs from 2022 to 2025, along with acquisition to TransactPay The statement said last year.
The company reported earlier this month Profits Which showed Q1 TPV grew 33% year-over-year to $112 billion, with lending and buy-now-pay-later activity remaining among Marqeta’s fastest-growing categories.
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At the same time, PYMNTS INTELLIGENCE Data feed”FinTech companies are leveraging embedded payments to deepen customer relationshipsin collaboration with Marqeta, found that fintech companies increasingly offer at least one built-in financial feature.
Widespread adoption reflects confidence in the model, but it also exposes companies to a new set of operational and risk-related pressures that become more pronounced as capabilities multiply.
“Almost 9 in 10 Financial technology “Using blended finance to improve customer experiences, while 60% say it boosts trust with users,” PYMNTS reported March 3, based on the brief.
More than half reported low decline or higher revenues, and a similar percentage cited operational efficiency.
“Embedded payments often serve as an entry point, anchoring broader financial relationships spanning lending, payments and wallets,” the report said. “In this role, blended finance can act as a stabilizing force for customers, supporting continued spending and access to credit in familiar digital environments.”
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