TLDR
- Morgan Stanley provided real-time cryptocurrency trading to E*TRADE’s nearly nine million retail clients.
- E*TRADE users can trade Bitcoin, Ethereum, and Solana through their existing brokerage accounts.
- The platform charges a commission of 50 basis points through infrastructure provider Zerohash.
- Pricing puts E*TRADE in direct competition with Coinbase, Schwab, and Robinhood.
- Morgan Stanley plans to transition its digital asset services to Morgan Stanley Digital Trust.
- Power E*TRADE Pro will also receive improved charting, screening tools, and integrated market news.
Morgan Stanley has launched spot cryptocurrency trading through E*TRADE, expanding access to digital assets for nearly nine million retail brokerage clients. Submit the offer Bitcoinand Ethereum and Solana for trading within existing brokerage accounts while offering a competitive commission structure. Morgan Stanley is positioning the new service as part of its broader investment platform while challenging established cryptocurrency exchanges on pricing.
Instant crypto access to E*TRADE
The new offering allows E*TRADE clients to buy and sell selected cryptocurrencies through their existing brokerage accounts. Morgan Stanley has partnered with infrastructure provider Zerohash to support implementation and related services. The launch covers Bitcoin, Ethereum, and Solana in the first phase.
Customers can access digital assets without opening separate accounts on dedicated cryptocurrency exchanges. The platform applies a commission of 50 basis points for spot cryptocurrency transactions. This price directly competes with retail costs available through Coinbase, Schwab, and Robinhood.
Morgan Stanley has integrated cryptocurrency trading into an existing investment platform rather than creating a standalone exchange. This approach keeps traditional investment products and digital assets within a single account environment. It also expands access to digital assets across its existing retail client base.
Digital asset services are expanding within banking
the Company plans To transfer digital asset services to Morgan Stanley Digital Trust after the completion of regulatory work. The planned structure combines custody, settlement and credit control into one structured framework. This arrangement supports the close integration between brokerage and banking operations.
The future trust structure reflects Morgan Stanley’s broader digital assets strategy across financial services. The company intends to combine cryptocurrency capabilities with existing banking and advisory offerings. This framework maintains multiple financial services within a single institutional platform.
Matt Jones, President E-commerce From Morgan Stanley, describing changing customer expectations through advertising. “Our clients’ needs are evolving, and they want investment, trade, banking and planning for the future, all in one place,” he said. The statement explained the company’s goal of providing multiple financial services through one destination.
An active trading strategy gains another advantage
The launch of the cryptocurrency is accompanied by broader improvements across the active trading platform. Morgan Stanley enhances Power E*TRADE Pro with advanced charting and integrated market news. Additional screening tools also support more active trading activity.
The upgraded platform puts Morgan Stanley in stronger competition with Robinhood Legend and Schwab’s Thinkorswim platform. The company aims to retain active retail traders within its broader investment ecosystem. Cryptocurrency trading is one component of that broader platform strategy.
Research commissioned by Morgan Stanley It was found that trust in established financial companies remains important for cryptocurrency adoption. The results suggest that many wealthy customers prefer familiar financial institutions to access digital assets. Morgan Stanley now offers spot cryptocurrency trading through E*TRADE while competing aggressively with Coinbase on pricing.
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