Pepperstone has appointed Reid Sayer as its new UK head, the broker announced today (Friday). He will oversee the company’s UK growth strategy, manage customer relationships and support the expansion of its business in the market.
Former XTB CEO takes over Pepperstone role
Sayer joins Pepperstone from XTB, where he worked for more than a decade. Most recently, he served as Head of UK Sales. According to the company, he has more than 10 years of experience in financial services, with a background in online trading and financial markets.
Commenting on his appointment, Sayer said it was a “really exciting moment” for Pepperstone’s UK business. He added that he was “thrilled to be a part of it” and looked forward to using his experience “to help take things to the next level.”
Pepperstone highlights UK momentum, welcomes Sayre
The appointment comes as Pepperstone highlights recent recognition for its business in the UK. The company said its 2026 Investment Trends Leveraged Trading Report ranked it first in six categories of services, including value for money and spreads.
It also comes after a year of high profits for Pepperstone’s UK business. For the fiscal year ending June 30, 2025, The broker’s UK affiliate reported pre-tax profits of £24.1 millionup from £13.3m the previous year, while net profit rose to £18m from £9.9m, according to accounts filed with Companies House. Trading revenues also rose to £15m from £13m.
Mark Boever, Pepperstone’s president for EMEA, also commented on the appointment, saying the company was “delighted to welcome Reid” and described him as bringing “commercial experience” and “strong credibility in the UK market”.
Pepperstone expands cryptocurrency business with Fireblocks
Separately, Pepperstone recently expanded its digital assets business. Earlier this year, The broker confirmed that the Australian spot cryptocurrency exchange is using Fireblocks infrastructure For digital asset custody, transaction policy controls and compliance. The company also said it plans to expand its cryptocurrency offerings to include decentralized finance (DeFi) capabilities, though it did not reveal a timeline.
This article was written by Tariq Sikdar at www.financemagnates.com.
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