TLDR
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Polymarket has acquired the exclusive rights to the Bundesliga prediction market in the United States
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The deal starts with the 2026-27 Bundesliga season in August.
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The Bundesliga joins Polymarket’s growing sports partnership portfolio.
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The agreement covers the digital content and match prediction markets listed.
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Regulatory and promotional scrutiny continues to follow Polymarket’s expansion.
Polymarket has secured an exclusive US prediction market partnership with the Bundesliga, expanding its growing sports portfolio. The multi-year agreement begins with the 2026-27 season, which begins in August. It gives the platform US rights to list contracts linked to Bundesliga matches and clubs.
Bundesliga deal expands reach of American sports
Relevent announced the agreement on June 23 as it works to expand its Bundesliga interest across the Americas. Under the deal, Polymarket You will create digital and social content focusing on match predictions and market activity. The platform will also use the intellectual property of the Bundesliga and collective clubs within the listed prediction market products.
However, Sportradar retains its exclusive role as the league’s official data, live streaming and sports betting partner. Any official data provided to Polymarket will require a separate commercial agreement with Sportradar. Therefore, the partnership covers brand, promotional and market rights without automatic access to official league data.
The agreement adds the Bundesliga to Polymarket’s expanding list of major football partnerships. The company already has arrangements with LALIGA, Serie A, Liga MX, MLS and other sports facilities. She has also signed deals including MLB, NHL, UFC and Zuffa Boxing.
The business network extends beyond football
Polymarket has expanded its reach through partnerships across sports, entertainment, technology and financial media. TKO Group has appointed the company as an official and exclusive prediction market partner for the UFC and Zuffa Boxing. This agreement brings market data to select pay-per-view broadcasts and related programming.
The Golden Globes also chose the platform as their exclusive Prediction market Partner in the annual awards ceremony. GRID Esports has provided access to esports data through a separate technology agreement. The company also launched Vergence AI with support from Palantir and TWG AI for integrity monitoring.
Polymarket has integrated its markets into Betr Super App and Splash Sports. In November 2025, Yahoo Finance announced an exclusive agreement to display predictive market odds across several themes. Google Finance later revealed plans to display data from both Polymarket and Kalshi through natural language search tools.
Auditing is growing along with the expansion of the market
The partnership campaign has evolved alongside regulatory and public scrutiny of promotions and product labeling. The Wall Street Journal reported on June 22 that paid videos from content creators showed no bets were available on the platform. Its review covered 1,105 videos posted between December 2025 and mid-May 2026.
According to the report, nearly 70% of these videos included markets that users could not reach. The newspaper also reported about $1.9 million in simulated bets across replica versions of the website. Polymarket It said it would review promotional materials and maintain accurate, fair and transparent markets standards.
Politico separately reported that marketing director Matthew Moudaber used a personal PayPal account to compensate content creators. Kentucky Attorney General Russell Coleman also filed a lawsuit against Polymarket, Kalshi, and related partners on June 18. The lawsuits allege unlicensed sports betting, while the companies say their contracts fall under federal commodity oversight.
