Streamex hires former Microsoft and PayPal designer Corey Handy as vice president of product and design


Owns Streamex His name Corey Handy, a former Microsoft and PayPal product design lead, serves as the new vice president of product and design, a move that signals the company’s push to improve the user experience behind the growing tokenization platform for real-world assets.

The appointment comes as Streamex continues to build its ecosystem around commodity-backed digital assets, with a particular focus on GLDY, the yield-generating gold-backed security token. As the company moves from infrastructure development to broader platform scale, it is focusing more on product design, onboarding, and customer experience, areas that Handy has spent nearly two decades improving across fintech, CRM, and consumer technology.

Handy brings 18 years of experience leading product and design efforts for platforms that have evolved from early-stage concepts to major financial and software companies serving more than 200 million users globally and overseeing more than $2 billion in assets under management. His background extends to companies such as Groundfloor, PayPalDraftKings, Expedia, Agora, and Microsoft, giving him experience across both highly regulated financial products and broad consumer platforms.

At Streamex, Handy will oversee product strategy, customer experience, visual systems, brand direction, onboarding process optimization, and development of new investor-facing financial products. His role will also include leading the evolution of the GLDY experience and helping to shape the company’s broader product suite as Streamex aims to make tokenized goods more accessible to a wider audience.

Shaping next-generation token finance products

The company said Handy’s arrival is particularly important as it looks to transform its sophisticated financial infrastructure into something more intuitive and easier to use. This challenge has become a major topic in the digital asset space, where many products remain robust on the back end but still present a steep learning curve for casual users. Streamex appears to be betting that better design can help bridge this gap.

Handy’s track record suggests that this is exactly the kind of challenge he was set out to solve. At Groundfloor, where he served as Product Design Lead, he led a complete redesign of the company’s web and mobile investment platform. According to Streamex, the redesign helped achieve a 32% increase in activation rates, a 27% increase in cash deposits, and record monthly growth in assets under management. Before that, at High Circle Banking, he helped build and launch a premium banking and investment platform for high net worth users that reached millions in assets under management within its first year.

He is also a frequent founder. Handy launched Kepler Savings, a retirement fintech that aims to help hourly and contract workers build long-term wealth through payroll-related investing. The company has gained traction with brands including Taco Bell, KFC and Wendy’s, while also attracting support from investors and executives with backgrounds in Salesforce, AmazonAnd Microsoft and Google.

Earlier in his career, he founded Design First Apps, a product studio that was later acquired by a private equity firm after creating several globally iconic apps with over 2 million downloads and over 40 editorial features for Apple. Handy offers a rare combination of product vision, startup intensity and design execution,” said Henry McVey, co-founder and CEO of Streamex. He added that Handy’s experience in transforming complex financial systems into simple, differentiated experiences will be valuable as the company scales GLDY and develops the next generation of tokenized financial products.

Handy echoed this sentiment, saying that Streamex is building one of the most exciting financial products he has seen in years. He pointed to the company’s structured, revenue-generating commodity product as something with real infrastructure, real liquidity and real utility, and said the opportunity is to make that complexity trustworthy, intuitive and easy to use.

Hiring shows a broader trend across fintech and digital assets: companies that win more often are not just those with the most advanced infrastructure, but companies that can make that infrastructure look easy. For Streamex, adding a design leader with deep experience in both finance and product growth could be an important step in this direction.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *