New viewers Bravo The digital chain will be able to discover and shop curated products goal Products while the series hosts discuss fashion, entertainment, travel, swim, beauty and summer trends.
“Series”Shop What’s Happening“, inspired by “Bravo’s” formatWatch what happens live with Andy Cohen“And is exclusively sponsored by Target, the parent company of Bravo NBCUniversal Said on Thursday (June 11) press release.
It is the latest shoppable entertainment offering from NBCUniversal, according to the release.
Shop What’s Happening will be available on peacock, YouTube and Tik Tokwith clips available at Instagram. On TikTok and the Peacock mobile app, content will be optimized for a vertical video format.
Viewers will be able to shop on Peacock on living room devices using QR codes, and on the Peacock mobile app, YouTube, TikTok and Instagram using text-to-shop and tap-to-shop functionality.
The series will begin on Sunday (June 14) and continue for five consecutive Sundays. Each episode will have a specific theme, including summer fashion on June 14, summer hosting on June 21, travel and swimming on June 28, beauty on July 5, and summer trends on July 12.
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Karen Kovacs“Shop What Happens” combines content, fandom and commerce, said NBCUniversal’s president of advertising and partnerships, in the release.
“In partnership with Target, we continue to push the boundaries of shoppable entertainment, meeting audiences where they are and inviting them to engage, explore and shop,” Kovacs said.
Target CEO of the brand Michelle Misenberg The series provides another way for Target to meet consumers where they are and deliver inspiring experiences that help them discover trending products, he said in the release.
“By combining trendy curation, entertaining content and seamless shopping, we’re making it easier than ever for guests to discover products and trends in a way that feels fun, inspired and uniquely purposeful,” Meisenberg said.
PYMNTS reported in March 2024 that Shoppable TV It blends the fields of advertising with instant consumer action and provides streaming services with the opportunity to provide merchants with an intuitive and direct path to purchase.
PYMNTS Intelligence ReportHow We Will Advance the report: How connected devices enable multitasking among digital-first consumers“It found that one in three connected device owners said they were interested in being able to purchase clothes or jewelry they see on actors in a particular movie or series directly from Streaming platform.
