European cryptocurrency exchange WhiteBIT has unveiled a five-year agreement with FC Barcelona to expand its strategic alliance, with the aim of taking digital assets beyond the industry and supporting global innovation in sports.
WhiteBIT to 2030, here we go!
On Friday, Spanish soccer giant FC Barcelona and cryptocurrency exchange WhiteBIT Announce Renewing their partnership. The club, also known as Barcelona, has signed a partnership agreement with the largest cryptocurrency exchange in Europe by traffic volume for an additional 5 years.
WhiteBIT has been cooperating with Barcelona since 2022 and will remain one of the club’s global partners and its official cryptocurrency exchange partner until 2030. Last year, the exchange Offered The name of the first winner of the International Crypto Trading Cup (ICTC 2025) is displayed on LED boards during El Clasico, the biggest football match in Spain between Real Madrid and Barcelona.
According to the announcement, the strategic alliance will bring together the world of cryptocurrencies and FC Barcelona “to set new standards for how technology is integrated into global ecosystems and how the future relationship between digital finance, fans and sports is shaped.”
WhiteBIT and FC Barcelona's CEOs unveil five-year partnership agreement. Source: WhiteBIT
Following the extension of the partnership, WhiteBIT will also take on an expanded role across FC Barcelona’s men’s first team, women’s team and basketball team. In addition, it will partner with the Barça Innovation Hub (BIHUB).
Manel del Río, CEO of FC Barcelona, stressed that the renewal reinforces Barcelona’s commitment to strategic alliances with leading global companies:
This renewal highlights the strength and appeal of our brand, as well as our ability to connect with innovative sectors. In this case, the cryptocurrency sector, is a growing field with great strategic potential for the coming years.
Meanwhile, Volodymyr Nosov, Chairman and Founder of W Group, which includes WhiteBIT, emphasized the exchange’s mission of supporting widespread adoption of cryptocurrencies “by bringing technology to everyone, everywhere.”
Taking cryptocurrencies beyond the industry
The announcement noted that the alliance seeks to make cryptocurrencies “a practical, everyday tool for millions of fans around the world,” taking the partnership from vision to implementation by developing real-world cryptocurrency applications designed to scale across the globe. Sports industry.
Therefore, the two brands will collaborate on new initiatives, including fan engagement, digital education and interactive experiences, with the aim of bridging the gap between technology and global audiences.
“Together with Barcelona, we are taking cryptocurrencies beyond the industry and into everyday life – creating experiences that millions of fans can actually use. This is how adoption happens,” Nosov stated.
Notably, they will be introducing a FC Barcelona-themed design for the exchange’s WhiteBIT Nova debit card, allowing fans to personalize their card with the club’s visual identity. The card will also provide benefits behind Design update, including special features and future partner benefits associated with the collaboration.
Moreover, WhiteBIT has Fired Promotion to donate 52 Spotify Camp Nou tickets for El Clásico on May 10, 2026. Users must complete a series of actions at the exchange between April 24 and May 4 to have a chance to win.
As of this writing, WhiteBIT’s token, WBT, is trading at $55.4, an increase of 1.1% on the monthly time frame.
WBT's performance in the one-week chart. Source: WBTUSDT on TradingView
Featured image from Unsplash.com, chart from TradingView.com
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