Finance Magnates attended a multi-day client activation that they hosted We want In Paris this month, the broker brought together more than 100 clients and partners from multiple regions around the Paris Saint-Germain match experience.
The program included hospitality events around the city, a behind-the-scenes tour of Princes’ Park, and meetings with… Paris Saint-Germain Representatives, former players, and attendees of the Paris Saint-Germain-Brest match are among the distinguished hospitality areas inside the stadium.
This event reflects a broader trend in the brokerage industry, where firms are increasingly investing in experiential marketing and customer engagement beyond platform-based services.
From care to customer experience
Sports sponsorship has become increasingly popular among brokers and CFD providers in recent years. What distinguished this activation was the scale and extent of translating care into a personal experience for the customer.
Over several days, attendees participated in networking sessions, private dinners, and activities organized throughout Paris, including an evening event along the Seine River overlooking the Eiffel Tower.
For many guests, the event exceeded expectations typically associated with brokerage firms.
One attendee said: “I did not expect anything like this from a mediator.” “Everything was very well organised, and seeing the PSG stadium behind the scenes was a great experience.”
Another participant highlighted the international nature of the event.
“I met people from more than 10 countries,” one attendee said. “It was interesting to see different cultures coming together around commerce and football.”
One long-time WeTrade customer, who said he has traded with the company for nearly a decade, described the event as a reflection of the broker’s growth over the years.
“I’ve seen the company grow to what it is today,” he said.
Industrial competition extends beyond products
Executives at the event framed the initiative as part of a broader shift in how brokers approach client relationships and retention.
“We have covered many sponsorship partnerships across the industry over the years,” said Neophytos Papageorgiou, CEO of Finance Magnates. “What stands out here is turning that partnership into a real experience for customers and partners.”
Papageorgiou noted that product differentiation across the brokerage sector has narrowed significantly in recent years.
“Spreads, execution and trading platforms are increasingly comparable between providers,” he said. “As competition intensifies, companies are focusing more on customer retention, community building and the overall customer experience.”
WeTrade Group CEO George Miltiados said the company views personalized activation as a way to foster relationships beyond the platform itself.
“Trading is built on trust, participation and trust,” Miltiados said. “Experiences like this allow us to connect with customers outside of the digital environment.”
Experiential marketing is becoming more visible
According to company representatives, the PSG partnership forms part of WeTrade’s broader international positioning strategy.
Nasser Al-Khouri, WeTrade’s non-executive director, described the initiative as part of a long-term approach that focuses on building relationships rather than engaging in pure transactions.
“It’s not just about the platform or balance sheets,” Al-Khoury said. “The industry is increasingly moving towards long-term customer relationships and shared experiences.”
Borja, President of WeTrade LATAM, added that in-person events continue to play an important role in regions where business relationships are highly relationship-based.
“When people meet face to face and share experiences, it naturally creates stronger trust,” he said.
As brokers continue to compete for brand retention and visibility in an increasingly saturated market, large-scale experiential activations such as the Paris event may become more common across the sector.
Finance Magnates attended a multi-day client activation that they hosted We want In Paris this month, the broker brought together more than 100 clients and partners from multiple regions around the Paris Saint-Germain match experience.
The program included hospitality events around the city, a behind-the-scenes tour of Princes’ Park, and meetings with… Paris Saint-Germain Representatives, former players, and attendees of the Paris Saint-Germain-Brest match are among the distinguished hospitality areas inside the stadium.
This event reflects a broader trend in the brokerage industry, where firms are increasingly investing in experiential marketing and customer engagement beyond platform-based services.
From care to customer experience
Sports sponsorship has become increasingly popular among brokers and CFD providers in recent years. What distinguished this activation was the scale and extent of translating care into a personal experience for the customer.
Over several days, attendees participated in networking sessions, private dinners, and activities organized throughout Paris, including an evening event along the Seine River overlooking the Eiffel Tower.
For many guests, the event exceeded expectations typically associated with brokerage firms.
One attendee said: “I did not expect anything like this from a mediator.” “Everything was very well organised, and seeing the PSG stadium behind the scenes was a great experience.”
Another participant highlighted the international nature of the event.
“I met people from more than 10 countries,” one attendee said. “It was interesting to see different cultures coming together around commerce and football.”
One long-time WeTrade customer, who said he has traded with the company for nearly a decade, described the event as a reflection of the broker’s growth over the years.
“I’ve seen the company grow to what it is today,” he said.
Industrial competition extends beyond products
Executives at the event framed the initiative as part of a broader shift in how brokers approach client relationships and retention.
“We have covered many sponsorship partnerships across the industry over the years,” said Neophytos Papageorgiou, CEO of Finance Magnates. “What stands out here is turning that partnership into a real experience for customers and partners.”
Papageorgiou noted that product differentiation across the brokerage sector has narrowed significantly in recent years.
“Spreads, execution and trading platforms are increasingly comparable between providers,” he said. “As competition intensifies, companies are focusing more on customer retention, community building and the overall customer experience.”
WeTrade Group CEO George Miltiados said the company views personalized activation as a way to foster relationships beyond the platform itself.
“Trading is built on trust, participation and trust,” Miltiados said. “Experiences like this allow us to connect with customers outside of the digital environment.”
Experiential marketing is becoming more visible
According to company representatives, the PSG partnership forms part of WeTrade’s broader international positioning strategy.
Nasser Al-Khouri, WeTrade’s non-executive director, described the initiative as part of a long-term approach that focuses on building relationships rather than engaging in pure transactions.
“It’s not just about the platform or balance sheets,” Al-Khoury said. “The industry is increasingly moving towards long-term customer relationships and shared experiences.”
Borja, President of WeTrade LATAM, added that in-person events continue to play an important role in regions where business relationships are highly relationship-based.
“When people meet face to face and share experiences, it naturally creates stronger trust,” he said.
As brokers continue to compete for brand retention and visibility in an increasingly saturated market, large-scale experiential activations such as the Paris event may become more common across the sector.
