Cryptocurrency exchange WhiteBIT has announced a new partnership with the football club FC Barcelona, becoming the club’s official cryptocurrency exchange partner. The partnership will feature new fan experiences as the cryptocurrency exchange looks to integrate Web3 into sports.
WhiteBIT announces a 5-year partnership with FC Barcelona
In a press releaseThe cryptocurrency exchange announced that it has entered into a partnership with FC Barcelona until 2030. It stated that the goal is to bring two global leaders together to shape the future of fan engagement and sports using cryptocurrencies.
As part of the partnership, WhiteBIT will act as the club’s official cryptocurrency exchange partner and will expand its brand across the club. Specifically, the exchange’s branding will appear on the jerseys of the club’s men’s, women’s and basketball teams.
The partnership will also extend to the Barça Innovation Hub, another one of the club’s ecosystems that the cryptocurrency exchange will now influence. “Through the new partnership, fans will find new ways to engage with their team. The statement stated that there are talks about interactive experiences and unique meetings.
Furthermore, WhiteBIT announced that there will be a co-branded WhiteBIT Nova debit card that will allow fans to pay with cryptocurrencies daily. This particularly represents one of Trends shaping the crypto card industry. The exchange indicated that the deal aims to expand the scope of cryptocurrency instruments across sports and beyond.
FC Barcelona fans will be able to personalize their card using the club’s visual identity. The exchange revealed that the card will provide additional benefits to fans, including special features and benefits for future partners associated with the partnership.
A push to the mission to support mass adoption of cryptocurrencies
Volodymyr Nosov, Chairman and Founder of W Group, which includes WhiteBIT, highlighted how the partnership advances its mission to support mass adoption of cryptocurrencies by bringing the technology to everyone, everywhere. He also noted that, together with Barcelona, they are taking crypto beyond the industry and into everyday life by creating experiences that millions of fans can use. “This is how adoption happens,” Nosov declared.
Meanwhile, Manel del Río, CEO of FC Barcelona, noted that the partnership highlights the strength of their brand and their ability to connect with innovative sectors such as the cryptocurrency industry. He noted that the cryptocurrency industry is a growing field with “great strategic potential for the coming years.”
WhiteBIT token is down along with others Crypto prices Amidst the announcement of this partnership with FC Barcelona. The exchange token is currently trading at around $53, down about 2%, according to TradingView data.
The token is also down nearly 5% year-to-date (YTD) as bear market conditions persist. However, it is worth noting that WBT is up over 84% in the past year.
