As brokers continue to expand into emerging markets, payments are becoming a key factor in customer acquisition and retention. While many companies place great emphasis on trading platforms and marketing, the payment experience often determines whether a customer successfully completes their first deposit.
He speaks with Yam Yehoshua, Editor-in-Chief of Finance Magnates, and Tatjana Miluskan, Commercial Director at Finance Magnates. SPAYZ.ioexplain why payment localization, market knowledge and collaboration between intermediaries and payment service providers have become key competitive advantages.
Local payment methods promote better customer experience
SPAYZ.io provides payment infrastructure in over 35 countries, specializing in Asia and Africa with over 55 alternative payment methods.
According to Miloscan, brokers need to adapt their payment experience to the customs of each market rather than rely on a one-size-fits-all approach.
“We focus on providing local payment methods in different regions. We specialize in Asia and Africa, covering more than 35 countries with more than 55 alternative payment methods.”
Supporting local currencies, familiar payment experiences and region-specific payment options creates a smoother deposit process and helps brokers improve customer satisfaction from the first transaction.
Why do brokers lose deposits?
Many brokers focus on attracting new traders but ignore why potential clients abandon deposits.
Miloscan believes the biggest problem is a lack of understanding of regional payment behaviour.
“If you support the local currency and your interface is created specifically for the region, along with the right payment methods, that becomes a very important feature,” she explained.
She also stressed that choosing the right payment partner goes beyond technology.
“They need partners who understand the details of their business, the geographies they cover, user behaviors, payment methods, and local currencies.”
Card payments are not always the right option
One of the biggest misconceptions in global payments is the assumption that card payments are prevalent everywhere.
In many emerging markets, this is simply not the case.
“Card is not the most popular payment method in those areas.”
Miloscan explained:
-
Mobile money dominates many African countries.
-
QR code payments are widely used across Asia.
-
Local bank transfers remain the preferred option in many markets.
As a result, brokers who rely primarily on card payments may experience unnecessary payment failures and lower conversion rates.
“Customers do not want to put in card information,” she said. “It is better for them to use the payment methods they already have.”
Market analysis never stops
Expanding into a new region requires much more than simply enabling additional payment methods.
Miloscan stressed that brokers must continuously analyze customer behavior, payment trends, regulations and legal requirements.
“It never ends. You need to do analyzes and check what is happening in the markets all the time.”
SPAYZ.io continuously reviews payment performance and market changes, allowing the company to adjust its payment infrastructure and legal framework when necessary.
Transfer rates are a shared responsibility
Who owns payment conversion rates – the broker or the payment provider?
According to Miloskan, the answer is simple: both.
While payment providers improve gateways, routing and infrastructure, intermediaries remain responsible for the end-to-end customer experience even before payment is initiated.
She believes that success comes from continuous collaboration rather than assigning responsibility to one party.
“It’s collaboration. We propose improvements on our part and on their part. We work together to make it better.”
She also advises brokers to start with one crucial step:
-
Analyze exactly where customers are abandoning the checkout process.
-
Determine the stage causing the friction.
-
Take immediate action based on the results.
-
Work closely with the payment provider to improve vulnerabilities.
Partnerships fuel long-term growth
As the interview concluded, Miluscan highlighted the importance of long-term relationships between brokers and payment service providers.
Rather than acting as a service supplier, SPAYZ.io aims to become a strategic partner that helps clients adapt to changing markets and customer behavior.
“It all starts with partnership.”
She added:
“We focus on growth through partnerships, close collaboration, quick reaction, improvements and developments.”
For brokers expanding internationally, choosing a payment provider with regional experience and a collaborative approach can be just as important as choosing the right trading platform.
Watch the full interview
This summary covers only part of the conversation with Tatiana Miluskan.
Watch the full interview to learn more about:
-
How brokers should evaluate payment service providers before entering new markets.
-
Why local payment preferences directly impact deposit success and customer retention.
-
How SPAYZ.io helps brokers adapt to changing regulations and payment trends across different regions.
Before you watch ask yourself:
-
What payment errors cost brokers the most clients today?
-
Why are card payments underperforming in many emerging markets?
-
What practical steps can brokers take immediately to improve payment conversion rates?
◀ Watch the full Finance Magnates interview with Tatjana Meluskane for the full discussion and expert insights on the future of global payments for brokers.
As brokers continue to expand into emerging markets, payments are becoming a key factor in customer acquisition and retention. While many companies place great emphasis on trading platforms and marketing, the payment experience often determines whether a customer successfully completes their first deposit.
He speaks with Yam Yehoshua, Editor-in-Chief of Finance Magnates, and Tatjana Miluskan, Commercial Director at Finance Magnates. SPAYZ.ioexplain why payment localization, market knowledge and collaboration between intermediaries and payment service providers have become key competitive advantages.
Local payment methods promote better customer experience
SPAYZ.io provides payment infrastructure in over 35 countries, specializing in Asia and Africa with over 55 alternative payment methods.
According to Miloscan, brokers need to adapt their payment experience to the customs of each market rather than rely on a one-size-fits-all approach.
“We focus on providing local payment methods in different regions. We specialize in Asia and Africa, covering more than 35 countries with more than 55 alternative payment methods.”
Supporting local currencies, familiar payment experiences and region-specific payment options creates a smoother deposit process and helps brokers improve customer satisfaction from the first transaction.
Why do brokers lose deposits?
Many brokers focus on attracting new traders but ignore why potential clients abandon deposits.
Miloscan believes the biggest problem is a lack of understanding of regional payment behaviour.
“If you support the local currency and your interface is created specifically for the region, along with the right payment methods, that becomes a very important feature,” she explained.
She also stressed that choosing the right payment partner goes beyond technology.
“They need partners who understand the details of their business, the geographies they cover, user behaviors, payment methods, and local currencies.”
Card payments are not always the right option
One of the biggest misconceptions in global payments is the assumption that card payments are prevalent everywhere.
In many emerging markets, this is simply not the case.
“Card is not the most popular payment method in those areas.”
Miloscan explained:
-
Mobile money dominates many African countries.
-
QR code payments are widely used across Asia.
-
Local bank transfers remain the preferred option in many markets.
As a result, brokers who rely primarily on card payments may experience unnecessary payment failures and lower conversion rates.
“Customers do not want to put in card information,” she said. “It is better for them to use the payment methods they already have.”
Market analysis never stops
Expanding into a new region requires much more than simply enabling additional payment methods.
Miloscan stressed that brokers must continuously analyze customer behavior, payment trends, regulations and legal requirements.
“It never ends. You need to do analyzes and check what is happening in the markets all the time.”
SPAYZ.io continuously reviews payment performance and market changes, allowing the company to adjust its payment infrastructure and legal framework when necessary.
Transfer rates are a shared responsibility
Who owns payment conversion rates – the broker or the payment provider?
According to Miloskan, the answer is simple: both.
While payment providers improve gateways, routing and infrastructure, intermediaries remain responsible for the end-to-end customer experience even before payment is initiated.
She believes that success comes from continuous collaboration rather than assigning responsibility to one party.
“It’s collaboration. We propose improvements on our part and on their part. We work together to make it better.”
She also advises brokers to start with one crucial step:
-
Analyze exactly where customers are abandoning the checkout process.
-
Determine the stage causing the friction.
-
Take immediate action based on the results.
-
Work closely with the payment provider to improve vulnerabilities.
Partnerships fuel long-term growth
As the interview concluded, Miluscan highlighted the importance of long-term relationships between brokers and payment service providers.
Rather than acting as a service supplier, SPAYZ.io aims to become a strategic partner that helps clients adapt to changing markets and customer behavior.
“It all starts with partnership.”
She added:
“We focus on growth through partnerships, close collaboration, quick reaction, improvements and developments.”
For brokers expanding internationally, choosing a payment provider with regional experience and a collaborative approach can be just as important as choosing the right trading platform.
Watch the full interview
This summary covers only part of the conversation with Tatiana Miluskan.
Watch the full interview to learn more about:
-
How brokers should evaluate payment service providers before entering new markets.
-
Why local payment preferences directly impact deposit success and customer retention.
-
How SPAYZ.io helps brokers adapt to changing regulations and payment trends across different regions.
Before you watch ask yourself:
-
What payment errors cost brokers the most clients today?
-
Why are card payments underperforming in many emerging markets?
-
What practical steps can brokers take immediately to improve payment conversion rates?
◀ Watch the full Finance Magnates interview with Tatjana Meluskane for the full discussion and expert insights on the future of global payments for brokers.
